Flynn Audio LED Headlights Category Consolidation

Overview

During the February 2026 marketing review, Sam Flynn flagged that the LED headlight product listings on the Flynn Audio website were confusing to customers due to multiple size-based entries appearing as separate listings. The decision was made to consolidate these under a single "LED Headlights" category and remove decoder size variants from the listing display.

The core insight: customers don't know what bulb size they need, so presenting size options as distinct products creates friction rather than clarity. The right approach is to capture intent under one category and handle sizing in the consultation/quoting process.

Problem

Multiple LED headlight listings existed, differentiated by bulb/decoder size
Customers browsing the shop would encounter 10+ separate entries for what is functionally one service
A customer who doesn't know their headlight size (most of them) has no way to self-select correctly
The fragmented listings undermined perceived simplicity and likely increased drop-off

"I don't have to worry about 10 separate listings for all three listings." — Sam Flynn

"I mean, to be fair, if it was me, I'd be like, I don't know what size should I get." — Karly Oykhman

Decision

Consolidate all LED headlight product entries into a single category named "LED Headlights". Remove individual decoder size variants from the storefront listing layer. If size selection is required, it should be handled during the quoting or intake process — not as a product-selection burden on the customer.

Sam confirmed: Flynn Audio only does LED headlights (not other LED types), so the category name is unambiguous and accurate.

Action Items

[ ] Rename the LED category to "LED Headlights" (@Karly Oykhman)
[ ] Consolidate individual size-based listings under the single category (@Karly Oykhman)
[ ] Remove decoder size variants from the customer-facing listing display (@Karly Oykhman)

Broader Pattern

This is a common e-commerce UX issue for service-based businesses: product catalogs built around installer logic (part numbers, sizes, SKUs) rather than customer intent. When a customer wants LED headlights, they want to know "can you do this for my car and what does it cost?" — not "which of these 10 size variants applies to me?"

For service shops, the storefront should capture intent and route to consultation. Variant selection belongs in the service workflow, not the browse experience.

^[1] — Client overview
^[2] — Related website fix from same meeting
^[3] — General pattern on service-shop product pages