Gravity Forms & Zapier Integration

A standard integration pattern for collecting form submissions on WordPress landing pages using Gravity Forms, with Zapier handling downstream automation.

Overview

When building landing pages that require data collection — such as product interest forms, sample requests, or lead capture — the preferred stack is:

Gravity Forms as the WordPress form plugin
Zapier to route submission data to downstream systems (CRM, email lists, spreadsheets, etc.)

This pattern keeps the form natively embedded in WordPress, avoids third-party form hosts, and provides flexible automation without custom development.

How It Works

A Gravity Form is embedded on the WordPress landing page
On submission, Gravity Forms triggers a Zapier webhook or native Zap
Zapier routes the data to the appropriate destination (e.g., a spreadsheet, CRM record, or notification)

The developer (Eshock) handles bringing the landing page design into WordPress and wiring up the Gravity Form. The Zap configuration is set up separately and connected to the specific form ID.

Configuration Notes

Gravity Forms must be installed and licensed on the WordPress instance
A Zap should be created and tested before the landing page goes live
Form fields should be finalized before the Zap is built to avoid remapping

Known Considerations

Mobile responsiveness: Landing page designs with decorative elements (e.g., diagonal lines, complex backgrounds) may not render well on mobile. Review the mockup at mobile breakpoints before development handoff.
Footer: When designing a standalone landing page, confirm whether the footer should match the main site footer or be simplified.

Client Examples

^[1] — Culinary Collection landing page: Gravity Forms + Zapier confirmed as the data collection approach for the product launch landing page. See ^[2].

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