A New Dawn Specialty Pages Strategy

Overview

During the December 2025 marketing call, the approach to building specialty pages for A New Dawn Therapy was revised due to a developer blocker. The original plan to use a single template with dynamic text was abandoned in favor of building each specialty page individually. This change increases manual effort but provides full layout and design control per page.

This document captures the revised strategy, the rationale behind page prioritization, and the identified candidates for new specialty pages.

Architecture Shift: Dynamic Text → Individual Pages

Original Plan

The developer was tasked with implementing dynamic text substitution so that a single template could serve all specialty pages with unique copy per specialty.

Blocker

The developer was unable to implement dynamic text within the site's framework. After exhausting options, he concluded it was not feasible.

Revised Approach

Each specialty page will be built as a standalone page. This means:
- More build time per page, but
- Full layout flexibility — each page can be structured differently based on the specialty's content needs
- Copy can be dropped in directly from the shared document as pages are built

Katie's drafted copy (already in progress in the shared document) will be integrated page by page as the developer completes each build. Sebastian will notify Katie when copy is live for review.

Copy Status

Katie has drafted copy for several specialties, including General Anxiety. Open questions include how to handle closely related sub-topics — for example, whether Social Anxiety should be a standalone page or integrated into a broader Anxiety page.

AI-generated FAQs were reviewed and deemed acceptable. The rationale: users may be searching for those exact questions, making them reasonable SEO targets. Asymmetric will do a final review of FAQ content during implementation.

High-Priority New Pages

The following specialty pages were identified as high-priority additions based on hiring demand signals and SEO opportunity. Sebastian will research keyword volume for each before committing to build order.

ADHD Therapy (Highest Priority)

Signal: Katie's hiring outreach revealed significant demand from clients seeking therapists who specialize in ADHD.
SEO targets to research: "ADHD therapy," "ADHD therapist," and related variants.
Status: Keyword research assigned to Sebastian.

Men's Therapy

Signal: Identified as an underserved niche with likely search volume.
Status: Pending keyword research.

Caregiver Support

Signal: Recognized as distinct from general mental health support; initial research suggested meaningful search volume.
Status: Pending keyword research.

Bilingual Therapy

Signal: Relevant to A New Dawn's service area and therapist capabilities.
Status: Lower urgency; may be added in a later phase.

Veteran & Military Support

Signal: Discussed but likely overlaps heavily with PTSD content.
Recommendation: Consider integrating into a PTSD specialty page rather than building standalone.

Action Items

[ ] Sebastian — Research keyword volume for ADHD, Men's Therapy, and Caregiver Support; share findings with Katie
[ ] Sebastian — Build individual specialty pages; integrate Katie's copy; notify Katie when live for review
[ ] Sebastian — Review AI-generated FAQs during implementation for SEO fit
[ ] Katie — Continue drafting copy for remaining specialties in the shared document
[ ] Katie — Compile and upload website images to the shared folder

^[1]
^[2]
^[3]