PaperTube Landing Page Design & Strategy

Vertical-specific landing pages built in Shopify to support PaperTube's cold email and LinkedIn ad campaigns. Each page targets a distinct industry segment and is designed to establish credibility and capture inbound interest from cold outreach.

Overview

Rather than a single generic landing page, the strategy calls for standalone pages per vertical — so that email links drop prospects directly into content relevant to their industry. The pages are not cross-linked to each other in the final build; the multi-page navigation visible during design review was for internal review purposes only.

Verticals covered:
- Food & Beverage
- Beauty
- Supplement
- Premium Lifestyle
- Agriculture

Page Structure & Design Decisions

Client Logo Section

A curated set of recognizable brand logos appears on every page to build credibility at a glance. The logo selection prioritizes name recognition over strict industry match — the reasoning being that a major household brand carries more weight than a niche-relevant but lesser-known name.

Key change approved Jan 29 2026: Replace Cresco (cannabis) with Procter & Gamble. Cresco and Willy's Reserve are both cannabis brands; keeping both was redundant and the category may reduce appeal to some prospects. P&G is already featured on the main PaperTube website homepage and carries significantly broader recognition. Willy's Reserve (Willie Nelson's brand) was retained for its name recognition value.

Portfolio / Work Samples Section

A scrollable image gallery showcases PaperTube's packaging work. A "See more" link at the end of the gallery routes to the portfolio section of the main papertube.co website — keeping the landing page focused while giving interested prospects a path to deeper exploration.

Imagery

Each page uses industry-appropriate imagery. Reviewed and approved in the Jan 29 session with minor notes (e.g., the agriculture hero image was borderline but accepted as fitting).

Trustpilot / Reviews

Considered but not included. The decision was that the brand logo section and portfolio imagery together provide sufficient credibility signal without adding review widgets that could clutter the page or require maintenance.

Form Integration

Landing page forms will be built as Pardot (Account Engagement) forms, connecting directly into Salesforce. A form fill on any landing page — or on the main PaperTube website — is one of the defined trigger events for the ^[1].

The confirmation email flow mirrors the existing PaperTube process: a submission acknowledgment goes out, and the rep (initially Parag) follows up separately. A calendar booking link in the confirmation email was discussed as a future improvement but is not in scope for the initial build.

Build & Hosting

Pages are built in Shopify. Developer access (jet prints account) was granted during the Jan 29 call.

Email Sender Identity

Cold emails driving traffic to these pages send from a persona named "Kate" (kate@papertube.co), selected to be neutral and trustworthy. Responses auto-forward to Parag. See ^[2] for the related decision to use a separate sending domain to protect papertube.co deliverability.

Status (as of Jan 29 2026)

Item	Status
Design	✅ Approved for development
Shopify developer access	✅ Granted
Build (landing pages)	🔄 In progress — due by ~Feb 5 2026
Form / backend wiring	⏳ Pending build completion

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