VCEDC Events Page Restructure

Overview

During the November 2025 content and design finalization session, the team identified that the existing Events page lacked clear separation between upcoming and past events, making it difficult for visitors to quickly find registration opportunities. The page was redesigned with two distinct sections and differentiated calls to action.

Problem

The original Events page displayed all events in a single undifferentiated list. Visitors had no immediate visual signal distinguishing events they could register for from events that had already occurred. Kathy Schmitz noted:

"How is it clear, though, if I'm coming to this, that I can just right away go to an upcoming one? Because otherwise, I've got to go through each one of these."

Decision

Split the Events page into two clearly labeled sections:

Section	Heading	CTA Button
Future events	Upcoming Events	Register
Past events	Past Events	Read More

The "Past Events" section is retained intentionally — it signals organizational activity and gives visitors a sense of what they may have missed, encouraging future registration.

Implementation Notes

ConvertKit integration must be completed before Tracey Pilsner populates live event content. The page template and form links need to be finalized first.
Tracey Pilsner is responsible for adding actual event entries once the template is live and linked to ConvertKit. Event content from the current site will be replicated into the new structure.
Placeholder events are in place during development; they will be replaced with real entries at launch.
A typo was caught during the meeting: the page header read "Vilas Country EDC" instead of "Vilas County EDC" — this was flagged for correction.

Action Items

[ ] Build Events page: split into Upcoming/Past sections, add subheadings, set CTA buttons to "Register" / "Read More" (@Melissa Cusumano)
[ ] Complete ConvertKit form integration on Events page template (@Melissa Cusumano / developer Aki)
[ ] Add live event content to new page structure once template is finalized (@Tracey Pilsner)
[ ] Fix "Vilas Country" → "Vilas County" typo in Events page header (@Melissa Cusumano)

^[1]
^[3]
^[4]