SBS WordPress Migration & Hosting Plan

Overview

SBSWI's current website is hosted on Hibu and is not built on WordPress — it uses a proprietary platform. The migration plan moves the site to a fresh WordPress installation on Asymmetric's hosting infrastructure, with the domain registration remaining at SiteGround. DNS management will transfer to Asymmetric at cutover.

Because the current site cannot be cloned into WordPress, the build is a ground-up rebuild using existing content as reference material, not a platform migration.

See also: ^[1] | ^[2]

Platform Stack (Current → Future)

Migration Approach

Why a Rebuild, Not a Clone

The existing Hibu site is not WordPress-based. There is no export or theme to pull into a new environment. The migration strategy is:

1. Use the current site as a content reference — copy text, gather assets, inventory pages.
2. Build the new site from scratch on a staging environment on Asymmetric hosting.
3. Complete QA on staging before any DNS changes.
4. Cut over DNS at launch, pointing the domain from SiteGround to Asymmetric servers.

Hibu Contract — 30-Day Notice Requirement

Hibu requires 30 days written notice to cancel hosting. Key considerations:

• Notice should be timed so the Hibu site remains live until the new WordPress site is ready to go live.
• Asymmetric can begin building without pulling the Hibu site first.
• Decision on when to formally notify Hibu should be made no later than ~January 10 to align with a mid-February launch target.
• Brandon Aman owns this decision and communication with Hibu.

Domain & DNS Transition

Domain Retention at SiteGround

The domain (sbswi.com) stays registered at SiteGround. No registrar transfer is needed. At launch, the DNS nameservers or A/CNAME records at SiteGround will be updated to point to Asymmetric's hosting.

Access Requirements

• SiteGround login: held by Megan (SBSWI internal) — Brandon to coordinate access transfer to Asymmetric.
• Brandon Aman: primary contact for backend logins, DNS details, and Hibu portal access.

DNS Deliverability Issues (CenterPoint Connect)

SBSWI uses CenterPoint Connect for proposals and service communications. There are known email deliverability issues tied to missing or misconfigured DNS records. At DNS cutover, Asymmetric will implement:

• SPF record
• DKIM record
• DMARC policy
• CNAME records as required by CenterPoint Connect

Asymmetric should gather the specific DNS record values from CenterPoint Connect documentation before cutover and prepare a deliverability plan in advance.

URL Preservation & Redirect Strategy

Why This Matters

SBSWI has QR codes deployed in the field (on materials, signage, etc.) that point to specific URLs on the current site. If those URLs change or break at launch, the QR codes become dead links.

Requirements

• Inventory all current page URLs before launch.
• Identify any URLs known to be used in QR codes.
• Map old URLs to new WordPress slugs — keep slugs identical where possible.
• Implement 301 redirects for any URLs that must change.
• Test all QR code endpoints on staging before go-live.

Brandon/SBSWI team should provide a list of any QR code URLs currently in active use in the field.

Staging & Launch Sequence

1. Build new WordPress site on Asymmetric staging environment.
2. QA — cross-browser, mobile, form routing, redirect testing, QR endpoint verification.
3. DNS prep — finalize SPF/DKIM/DMARC/CNAME values; prepare DNS change instructions.
4. Hibu notice — submit 30-day cancellation notice timed to launch date.
5. Cutover — update DNS at SiteGround to point to Asymmetric; monitor propagation.
6. Post-launch — confirm email deliverability, verify all redirects, decommission Hibu.

Access Checklist (Asymmetric to Send SBSWI)

Asymmetric (Sebastian/Melissa) to send a credentials request checklist to Brandon by Nov 22, covering:

• [ ] Hibu admin portal login
• [ ] SiteGround registrar login (coordinate with Megan)
• [ ] Current DNS host credentials (if separate from SiteGround)
• [ ] Google Analytics and Search Console access
• [ ] Existing DNS records — SPF, DKIM, DMARC, any CNAMEs
• [ ] CenterPoint Connect DNS record guidance
• [ ] YouTube channel links (for video embeds)

Key Decisions Made

• WordPress on Asymmetric hosting — approved at kickoff.
• Domain stays at SiteGround — no registrar transfer.
• Rebuild from content, not clone — Hibu platform is not portable.
• Asymmetric manages DNS post-cutover — SiteGround remains registrar only.
• 30-day Hibu notice — Brandon to decide timing; target notice date ~Jan 10 for mid-Feb launch.
• URL/redirect preservation — required to protect active QR codes.

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