Skaalen Retirement Services
Note: This client appears in source documents under the name "Scallon" (likely a phonetic transcription artifact). The facility referenced is a senior living community in the Stoughton, WI area. Confirm legal entity name and update accordingly.
Status
Active
First Seen
2026-03-25 (earliest source doc)
Last Activity
2026-03-25
Key Contacts
| Name | Role | Notes |
|---|---|---|
| Dawn | Client-side contact | Primary day-to-day; reported 300-person waitlist as of March 2026 |
| Chris | Client-side contact | Forwarded SEO solicitation email for review |
Active Projects
- SEO / Domain Rating: Current DR is 12; target is 30. Mark to re-run a $200 link-building campaign that previously lapsed. See [1].
- Google Ads: Reactivation in progress (credit card on file confirmed as of 2026-03-25).
Key Facts
- Ranks #2 in Stoughton for relevant search terms (location-dependent).
- 300-person waitlist as of March 2026 — strong indicator that current marketing is performing well.
- Received a phishing-style SEO solicitation from "AdLead to Conversion" (Sean Bolton); dismissed as low-credibility. Melissa to reply to Chris with context on geo-dependent rankings and overall SEO health score.
- A billboard was previously placed near a competitor (Kettle Park) location to capture dissatisfied prospects.
Related Docs
- [1]