---
title: SEO Improvements & Backlink Strategy
type: article
created: '2025-10-09'
updated: '2025-10-09'
source_docs:
- raw/2025-10-09-team-stand-up-93006603.md
tags:
- seo
- backlinks
- keywords
- adawa-care
layer: 2
client_source: Adava Care
industry_context: healthcare
transferable: false
---

# SEO Improvements & Backlink Strategy

## Overview

As of the October 9 team stand-up, Yashwant Khare is actively working on a multi-pronged SEO improvement effort for Adawa Care (referenced in the transcript as "Adava Care" / "Adavapir"). Work spans technical SEO scoring, keyword recovery, and off-page backlink building.

## Current Work in Progress

### SEO Score Improvements
Yashwant has begun improving SEO scores for Adawa Care, addressing existing on-page and technical issues flagged in the audit.

### Keyword Recovery
One-pin (keyword) suggestions have been prepared for **dropped and lost keywords** — targeting terms that previously ranked but have since declined. Sebastian Gant reviewed and approved these suggestions during the stand-up, clearing the way to move forward.

### Backlink Creation
Backlink building has been initiated alongside the keyword recovery effort. No blockers were reported on this front.

### Metadata
Raphael is working on metadata updates for Adawa Care in parallel.

### GBP Posts
Mylene Tingson is handling Google Business Profile (GBP) posts for Adawa Care as part of the broader local SEO push.

## Key Decisions

- Sebastian approved Yashwant's keyword suggestions during the stand-up — work can proceed immediately.
- Backlink creation and keyword targeting are running concurrently rather than sequentially.

## Action Items

| Owner | Task | Status |
|---|---|---|
| Yashwant Khare | Continue SEO score improvements | In progress |
| Yashwant Khare | Execute keyword suggestions for dropped/lost keywords | Approved, in progress |
| Yashwant Khare | Build backlinks for Adawa Care | In progress |
| Raphael Mangadap | Update metadata for Adawa Care | In progress |
| Mylene Tingson | Create and publish GBP posts | In progress |

## Related

- [[wiki/clients/current/adawa-care/_index]]
- [[wiki/meetings/2025-10-09-team-stand-up]]