---
title: Lead Magnet & Pricing Page — Adava Care (2025-12-26)
type: article
created: '2025-12-26'
updated: '2025-12-26'
source_docs:
- raw/2025-12-26-sprint-planning-meeting-110895017.md
tags:
- adavacare
- content
- lead-magnet
- pricing-page
- sebastian
layer: 2
client_source: Adava Care
industry_context: healthcare
transferable: false
---

# Lead Magnet & Pricing Page — Adava Care (2025-12-26)

## Overview

During the December 26 sprint planning meeting, Sebastian provided an update on two active Adava Care deliverables: a lead magnet guide and the private pay pricing page. Both items are in progress with clear next steps heading into the new year.

## Lead Magnet

- The **outline has been approved** by the client (Akari/Avokerie).
- Sebastian submitted the outline for sign-off before drafting the full piece — a deliberate step to align on structure before writing.
- **First draft is due January 9.**
- Sebastian has time blocked on his calendar to write the draft that week.

## Private Pay Pricing Page

- Sebastian updated the pricing page using client-provided pricing lists from the Google Drive.
- Claude was used to help format the content based on those lists.
- The client responded on Christmas Eve with minor feedback — Sebastian noted he may have included respite care costs that weren't needed, and may have missed one or two notes from the original meeting.
- **Next step:** Sebastian will apply the client's feedback and push the private pay pricing content live.
- Melissa confirmed the oversight on respite care was understandable given no prior guidance, and that Sebastian is not at fault.

## Action Items

| Owner | Task | Due |
|---|---|---|
| Sebastian | Write and deliver first draft of lead magnet guide | Jan 9 |
| Sebastian | Apply Akari's feedback to private pay pricing page | ASAP |

## Related

- [[wiki/clients/current/adava-care/_index]]
- [[wiki/meetings/2025-12-26-sprint-planning]]