---
title: SEO Strategy & Wisconsin 2026 Guide Lead Magnet
type: article
created: '2026-01-20'
updated: '2026-01-20'
source_docs:
- raw/2026-01-20-weekly-call-w-sebastian-115636729.md
tags:
- adavacare
- seo
- lead-magnet
- content-marketing
- landing-page
- sebastian-gant
- 2026
layer: 2
client_source: Adava Care
industry_context: healthcare
transferable: false
---

# SEO Strategy & Wisconsin 2026 Guide Lead Magnet

## Overview

As of the January 20 weekly sync, Sebastian is leading an SEO-focused push for Adavacare. The centerpiece is a Wisconsin 2026 guide intended to serve as a lead magnet, paired with a conversion-optimized landing page and ongoing website copy work. A Thursday meeting with the client was scheduled to align on next steps.

## Current Work

### Wisconsin 2026 Guide (Lead Magnet)
- First draft sent to Adavacare for review; client feedback pending as of 2026-01-20
- Target launch: **February 1, 2026**
- Intended as a downloadable resource to capture email submissions

### Landing Page
- A dedicated, conversion-optimized page is being built to host the guide
- Will include an email submission form for lead capture

### Website Copy & Supporting Assets
- Sebastian is drafting remaining website copy
- Melissa is working on a QR code and website image updates

## Key Contacts

- **Sebastian Gant** — Account lead, driving SEO strategy and content
- **Melissa** — Supporting with QR code and website imagery

## Action Items

- [ ] Adavacare to review and provide feedback on the Wisconsin 2026 guide draft
- [ ] Complete conversion-optimized landing page with email capture form
- [ ] Finalize remaining website copy
- [ ] Align on all to-dos in Thursday (2026-01-23) client meeting

## Related

- [[wiki/clients/current/adava-care/_index]]
- [[wiki/meetings/2026-01-20-weekly-call-sebastian]]