---
title: Client Disengagement Risk — 2026-02-03
type: article
created: '2026-02-03'
updated: '2026-02-03'
source_docs:
- raw/2026-02-03-weekly-call-w-sebastian-119341731.md
tags:
- adavacare
- client-risk
- meta-pixel
- google-ads
layer: 2
client_source: Adava Care
industry_context: healthcare
transferable: false
---

# Client Disengagement Risk — 2026-02-03

## Overview

As of the weekly sync on 2026-02-03, Adavacare is showing clear signs of quietly disengaging from Asymmetric. Multiple indicators surfaced over the preceding weekend, and a client meeting was already scheduled for the following day (2026-02-04) where a formal disengagement may be announced.

See also: [[wiki/clients/current/adava-care/_index]]

---

## Indicators of Disengagement

| Signal | Detail |
|---|---|
| **Meta access revoked** | Adavacare removed Asymmetric from their Meta Business account over the weekend prior to this call. |
| **Site migration suspected** | Melissa flagged that she believes Adavacare moved their website away from Asymmetric-managed hosting. |
| **Google Ads suspected moved** | Melissa also suspects Adavacare transferred Google Ads management to another party. |

Sebastian noted the situation was "not super shocking," referencing a prior comment from the client that they appreciated the new energy but wished certain work had been done sooner.

---

## Context

- Last client meeting prior to this call: **January 21, 2026**
- Next scheduled meeting: **February 4, 2026** (day after this call)
- Sebastian had deliverables to send over before that meeting
- Revenue risk was explicitly called out: *"Last thing we need is to lose any more revenue."*

---

## Key Decisions

- No immediate escalation action taken; team agreed to get a read on the situation in the February 4 meeting before drawing conclusions.
- Mark to check whether Adavacare's domain is registered under Asymmetric's Cloudflare account, which would be a relevant leverage/offboarding consideration.

---

## Action Items

- [ ] **Mark Hope** — Check Cloudflare account for Adavacare's domain; report findings to Sebastian.
- [ ] **Sebastian Gant** — Attend February 4 meeting with Adavacare; assess whether disengagement is confirmed and determine next steps.

---

## Related

- [[wiki/clients/current/adava-care/_index]]
- [[wiki/meetings/2026-02-03-weekly-call-sebastian]]