---
title: Monthly Maintenance Audit — 2026-04-04
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-11-mid-week-call-w-melissa-121722403.md
tags:
- adavacare
- website-maintenance
- seo
- ga4
- gtm
- wordpress
- cloudflare
- audit
layer: 2
client_source: Adava Care
industry_context: healthcare
transferable: false
---

# Monthly Maintenance Audit — 2026-04-04

Monthly website and analytics audit for Adavacare, completed 2026-04-04. This audit is part of the [[wiki/knowledge/monthly-website-maintenance-standard|Monthly Website Maintenance Standard]] now running across all managed client sites.

## Overview

This audit covers site health, performance, security, analytics tracking, and form performance. Results were shared in Slack as part of the standard monthly reporting cadence.

---

## Site Health

| Check | Result |
|---|---|
| Image alt text coverage | **99%** — effectively complete |
| Plugin updates | All updated |
| Theme updates | All updated |
| Image compression | All images compressed (smushed) |

---

## Security & Infrastructure

- **Cloudflare:** Configuration verified, settings confirmed correct
- **Security headers:** Verified and properly set
- **Server location:** Confirmed correct

---

## Analytics — GA4

- Tracking verified as active and firing correctly
- **Active users:** Increased from **1,200 → 3,600** (significant growth)
- Conversion events reviewed
- Search Console checked for clicks, queries, and top pages

> Note: Adavacare had previously removed Asymmetric from their Google Ads account; confirmed they have since been re-added.

---

## Tag Manager (GTM)

- Full tag and trigger audit completed
- Unused tags and triggers identified and deleted
- All remaining triggers verified as correctly configured

> Prior to this audit, GTM configuration had significant issues — tags and triggers were not properly set up.

---

## Forms (Gravity Forms)

- All forms checked for activity and submission counts
- One form identified with only **1 entry** — flagged as a candidate for removal
  - Context: Form was tied to a past publication ad campaign that has since concluded
  - Recommendation: Remove or archive the form to reduce clutter

---

## Summary Assessment

Adavacare's site is in strong health following this audit. The 99% alt text coverage, fully updated plugins/themes, compressed images, and clean GTM configuration represent a significant improvement over the site's prior state. The GA4 data showing a 3× increase in active users is a positive signal worth monitoring.

---

## Related

- [[wiki/knowledge/monthly-website-maintenance-standard|Monthly Website Maintenance Standard]]
- [[wiki/clients/current/adava-care/_index|Adavacare Client Overview]]
- [[wiki/meetings/2026-04-04-mid-week-call-melissa-abm-didion-maintenance|Mid-Week Call — ABM Automation, Didion Cleanup, Monthly Maintenance Standard]]