---
title: Video Production Opportunity — Adava Care
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-20-weekly-call-w-melissa-95283465.md
tags:
- video-production
- adavacare
- local-seo
- descript
- upsell
layer: 2
client_source: Adava Care
industry_context: healthcare
transferable: false
---

# Video Production Opportunity — Adava Care

## Overview

During the April 5 weekly ops call, Mark and Melissa identified a strong opportunity to pitch professional video production services to Adava Care. With multiple assisted living locations, Adava Care is a natural fit for location walkthrough videos and resident/family testimonials. The service would be priced at **$2,500 per location**.

See also: [[wiki/services/video-production]] | [[wiki/clients/current/adava-care/_index]]

---

## Proposed Service

### Location Walkthrough Videos
Send a professional videographer to each location to capture:
- Front entrance, common areas (lunchroom, lounge), resident rooms
- Outdoor spaces (patio, walking paths) on a favorable day
- Brief staff interviews or narrated walkthroughs

### Testimonial Videos
Interview residents' family members or staff on camera:
- Videographer asks scripted questions ("How did you find this place?" / "What do you like about it?")
- Filmed in a clean, well-lit setting with a neutral background
- Edited for clarity and tone

---

## Pricing & Margin

| Item | Cost |
|---|---|
| Client charge | $2,500 / location |
| Videographer cost | ~$2,000 / location |
| Asymmetric margin | ~$500 / location |

For more complex shoots (drone footage, extended runtime), pricing has ranged up to $4,000–$5,000 (see Crazy Lenny's precedent).

---

## Production Workflow

1. **Script** — Use ChatGPT to draft a location-specific script or interview questions; client reviews and approves
2. **Shoot** — Videographer attends location with professional equipment; conducts interviews or walkthrough
3. **Edit** — Lucas (design team) or similar edits footage in [[Descript]]:
   - AI eye contact correction (fixes off-camera gaze)
   - Filler word removal ("uh," "um," etc.)
   - Speaker bubble overlaid on B-roll or AI-generated slides
4. **Slides (optional)** — Use [[Gamma]] to generate AI slides from the script; sync with video in Descript

---

## Location Considerations

Adava Care operates approximately 10 locations (Glendale, Heartland, Iris Road, NENA, St. Francis, Pewaukee, Wabash Home, Oak Creek, Fardale Home, Magnolia House). Mark noted that **roughly 3 locations are visually unappealing** and may not be strong candidates for walkthrough video. Priority locations should be selected based on aesthetics and occupancy goals.

> "Some of them are really ugly. So we wouldn't want [to film those], but yeah, the other ones, we could do that." — Melissa

---

## Next Steps

- [ ] Identify which Adava Care locations are strong video candidates (exclude ~3 lower-quality sites)
- [ ] Draft a video service proposal for Adava Care; include per-location pricing and sample deliverables
- [ ] Coordinate with Lucas on production capacity and Descript workflow
- [ ] Confirm videographer availability and per-shoot rate
- [ ] Present opportunity to Adava Care contact (Karosh) — potentially bundle with ongoing local SEO work

---

## Related

- [[wiki/clients/current/adava-care/moz-local-setup]] — Moz Local listing audit underway; video content supports local SEO
- [[wiki/services/video-production]] — General video production pricing and workflow
- [[wiki/clients/current/crazy-lennys]] — Prior video production engagement; same $2,500 pricing model
- [[wiki/meetings/2026-04-05-weekly-ops-call-melissa]] — Source meeting