---
title: AHS Marketing Meeting — 2026-02-12
type: article
created: '2026-02-12'
updated: '2026-04-05'
source_docs:
- raw/2026-02-12-ahs-marketing-meeting-122037169.md
tags:
- meeting
- client-ahs
- marketing
- crm
- email-campaigns
- advertising
- competitive-intelligence
- action-items
layer: 2
client_source: Advanced Health & Safety
industry_context: saas
transferable: false
---

# AHS Marketing Meeting — 2026-02-12

## Overview

Weekly marketing sync between Sebastian Gant (Asymmetric) and the AHS team (Gina Richardson, Bob Stigsell, Brady). Topics covered: custom CRM app development status, thank-you card order approval, a scheduling error in Brady's training email campaign, and a newly identified competitor in the vermiculite ad space with a potential partnership angle.

**Attendees:**
- Gina Richardson — AHS (admin@madisonasbestos.com)
- Bob Stigsell — AHS (bob@madisonasbestos.com)
- Brady — AHS (brady@madisonasbestos.com)
- Sebastian Gant — Asymmetric

---

## Key Decisions

| Decision | Detail |
|---|---|
| Thank-you cards approved | 500 cards at $260 ($0.52/card) from local vendor; raised-texture logo and text |
| Branded envelopes declined | $150 add-on not needed |
| Brady email campaign fix | Cancel Monday (Feb 16) send; reschedule final email for Feb 19 (next Thursday) |
| Healthy Home Insulation outreach | Gina will find a contact to explore a referral partnership |

---

## Topics

### Custom CRM App (Replacing MarketSharp)

Mark's custom app is in late-stage development and nearing completion. It is designed to:

- Replace **MarketSharp** for proposal generation
- Function as a full **CRM**
- Serve as an all-in-one tool customized for AHS's workflow

**Next step:** Mark will schedule a walkthrough with the AHS team once the app is complete. Sebastian will coordinate scheduling.

---

### Thank-You Cards

A local vendor was sourced for 500 thank-you cards.

- **Cost:** $260 total (~$0.52/card)
- **Feature:** Raised-texture treatment on the logo (daisy) and select text — gives a premium feel
- **Envelopes:** Branded envelopes available as a $150 add-on; **declined**
- **Logistics:** Sebastian and Melissa will manage the order and invoicing

---

### Brady's Training Email Campaign — Scheduling Error

The final email in Brady's onboarding/training sequence was sent prematurely (went out the day of the meeting instead of the following Thursday).

- **Cause:** Sebastian's scheduling error — email was placed in the wrong sequence slot
- **Impact:** Recipient received the final email out of order, ahead of schedule
- **Resolution:**
  - Cancel the Round 2 email scheduled for Monday, Feb 16 (to avoid over-messaging)
  - Reschedule the final email to send on **Thursday, Feb 19**

---

### Vermiculite Ad Campaign — New Competitor

A competitive shift was identified in the Google Ads auction for vermiculite-related keywords.

- **Previous:** AHS held ~30% impression share, leading the auction
- **Current (last 30 days):** **Healthy Home Insulation** (Waukesha, WI) has overtaken AHS as the top impression share holder
- **Who they are:** A pure insulation company based in Waukesha; new-looking website suggests recent investment in marketing

**Partnership rationale:**
- AHS's vermiculite service is **removal only** — they do not do insulation replacement
- AHS currently refers customers to **Koala** for insulation work post-removal
- Healthy Home Insulation is a complementary (non-competing) service
- A referral loop could benefit both companies; AHS would also accept jobs in the Waukesha area if referred

**Note:** Revive also appeared in the impression share data for the prior month — AHS has since partnered with Revive for asbestos work, which may explain keyword overlap.

**Action:** Gina will identify a contact at Healthy Home Insulation and initiate a conversation about collaboration.

---

### Other Updates

- **Social media:** February posts (reviewed on prior call) are scheduled ~5–6 days apart through end of month. March posts are in progress.
- **Location pages:** SEO copy to be published by EOD Monday, Feb 16. Service page SEO copy to follow.
- **Video project:** Feedback from Gina has been submitted to the video team; implementation not yet confirmed. Sebastian to follow up.

---

## Action Items

- [ ] **Sebastian** — Follow up with video team to confirm Gina's feedback has been incorporated
- [ ] **Sebastian** — Confirm invoicing with Melissa, then order 500 thank-you cards (no envelopes)
- [ ] **Sebastian** — Fix Brady training email sequence: cancel Feb 16 send; reschedule final email for Feb 19
- [ ] **Sebastian** — Publish location page SEO copy by EOD Monday, Feb 16
- [ ] **Sebastian** — Send March social media posts to AHS for review once complete
- [ ] **Gina** — Find a contact at Healthy Home Insulation (Waukesha) and propose a referral collaboration

---

## Related

- [[clients/current/ahs/_index]]