---
title: 'Vendor Intro: Dan LaCloche (DLC Effect) — Video Project'
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-02-video-interview-project-91528459.md
tags:
- vendor
- videography
- content-marketing
- testimonial-video
- madison-wi
- meta-ads
- youtube-ads
- pricing
layer: 2
client_source: Advanced Health & Safety
industry_context: saas
transferable: false
---

# Vendor Intro: Dan LaCloche (DLC Effect) — Video Project

## Overview

Intro call between Sebastian Gant (Asymmetric) and Dan LaCloche of DLC Effect to establish a working relationship and scope a customer testimonial video for [[wiki/clients/current/ahs/index|Advanced Health & Safety]]. Dan was referred through Mark and has prior experience working with Crazy Lenny's E-Bikes and other Madison-area accounts.

The immediate project centers on a glowing multi-paragraph Google review left by homeowner **Sarah Smith** about her asbestos/mold remediation experience with AHS. The goal is to turn that review into a video asset suite usable across paid ads, social, and the AHS website.

---

## Vendor Profile: Dan LaCloche

- **Company:** DLC Effect
- **Location:** Madison, WI (downtown); travels regionally and nationally when needed
- **Email:** danlacloche@gmail.com
- **Portfolio:** DLC Effect YouTube channel (organized by playlist)
- **Specialty:** Storytelling-driven content marketing — interview-based testimonials, nonprofit fundraising campaigns, motion graphics
- **Crew:** Primarily solo operator; assembles larger teams for conference/event coverage
- **Prior Asymmetric connection:** Referred by Mark; past work includes Crazy Lenny's E-Bikes and a trailer company up north

### Day Rates (Shoot Only)
| Engagement | Rate |
|---|---|
| Full day | $1,500 |
| Half day | $700–$800 |

Editing, interviewing, and full-service options are quoted separately — see [[#Proposed Scope & Tiers]] below.

---

## Project: AHS Customer Testimonial Video

### Background
AHS client Sarah Smith left an extensive, enthusiastic Google review after having mold/asbestos removed from her home. Mark suggested converting this into a video testimonial. Sebastian is coordinating the vendor relationship remotely (Sebastian is based in Rhode Island; AHS and Dan are both in Madison).

### Shoot Concept
Dan proposed shooting at Sarah Smith's home — conducting a sit-down interview and capturing B-roll of the treated areas for a "show and tell" effect. The interview itself typically runs 15–20 minutes; setup (lighting, framing) takes 30–45 minutes.

### Deliverables Discussed
| Asset | Format | Use |
|---|---|---|
| Main testimonial video | 2–4 min, 16:9 | Website case study page, YouTube |
| Short ad clips | 15–30 sec, vertical | Meta ads (Facebook/Instagram) |
| Short ad clips | 15–30 sec, horizontal | YouTube pre-roll |
| Social snippets | Quote graphics / short clips | Organic social posts |
| Raw footage | All captured footage | Internal use / Asymmetric social team |

Dan explicitly offered to hand over raw footage after editing — he does not hoard source files.

### Content Distribution Plan
- **Meta ads** — vertical aspect ratio preferred for broader placement
- **YouTube pre-roll** — horizontal (16:9)
- **Organic social** — quote pull graphics, short clips (Asymmetric social specialist handles production in Canva)
- **AHS website** — dedicated case study page embedding the long-form video

---

## Proposed Scope & Tiers

Dan will provide a tiered quote covering at minimum:

1. **Shoot only** — raw footage handed off; Asymmetric/AHS handles editing
2. **Shoot + edit** — Dan delivers polished long-form video and short cuts
3. **Full service** — shoot, conduct interview, edit all deliverables (most likely option per Sebastian)

Sebastian noted AHS is new to video investment and not highly technical, so the full-service tier is the expected choice. Tiered options are being provided for transparency.

---

## Key Decisions

- Dan will review Sarah Smith's Google review and use it to develop interview questions
- Asymmetric will likely lean on Dan for editing given the in-house team's limited video post-production capacity
- Raw footage will be shared with Asymmetric's social team regardless of editing tier selected
- Relationship is intended to be ongoing — Dan is a preferred vendor candidate for future Madison-area video needs

---

## Action Items

- [ ] **Dan LaCloche** — Review Sarah Smith's Google review (search "Advanced Health and Safety" → find Sarah Smith review)
- [ ] **Dan LaCloche** — Send tiered quote (shoot-only / shoot+edit / full-service) to Sebastian by early next week
- [ ] **Dan LaCloche** — Share link to insulation crawl-space testimonial video (and any other relevant examples); upload to YouTube if not already there
- [ ] **Sebastian Gant** — Forward Dan's quote and sample work links to AHS client late next week (Sebastian OOO Monday–Tuesday)

---

## Related

- [[wiki/clients/current/ahs/index|Advanced Health & Safety — Client Index]]
- [[wiki/vendors/dan-lacloche-dlc-effect|Dan LaCloche / DLC Effect — Vendor Profile]] *(create if establishing vendor directory)*