---
title: Weekly Call w/ Karly — 2025-11-03 (American Extractions)
type: article
created: '2025-11-03'
updated: '2025-11-03'
source_docs:
- raw/2025-11-03-weekly-call-w-karly-98686647.md
tags:
- meeting
- client-american-extractions
- advertising
- lead-generation
- karly-oykhman
- mark-hope
layer: 2
client_source: American Extractions
industry_context: b2b-services
transferable: false
---

# Weekly Call w/ Karly — 2025-11-03 (American Extractions)

**Meeting:** Weekly sync with Karly Oykhman and Mark Hope
**Date:** 2025-11-03
**Attendees:** Karly Oykhman, Mark Hope
**Client:** [[wiki/clients/current/american-extractions/index|American Extractions]]

---

## Overview

American Extractions' paid ad campaigns are underperforming significantly, generating only 3 leads. The primary issues are low keyword search volume and a poor domain rating that is suppressing traffic. Email campaigns remain the only meaningful source of leads. Karly has drafted a new strategy deck for client review the following Monday.

---

## Current Performance

| Channel | Leads Generated |
|---|---|
| Paid Ads | 3 |
| Email Campaigns | Majority |

---

## Key Issues

### Ad Campaign Failure
- **Root cause 1 — Low search volume:** Keywords being targeted do not have sufficient search volume to drive meaningful traffic.
- **Root cause 2 — Poor domain rating:** The client's website domain rating is weak, causing significant traffic loss. The agency has purchased domain upkeep to begin addressing this.
- Karly requested a full keyword report from Gilbert to identify opportunities to cast a wider net.

### Email as Primary Lead Source
- Email campaigns are currently the only channel generating a meaningful number of leads.
- The client is considering purchasing a contact list to expand email reach but has not yet given the green light.

---

## Key Decisions

- **New strategy deck in progress:** Karly drafted a rough strategy deck and shared it with the client contact (Caitlin) for an initial review before finalizing.
- **Strategy review call scheduled for next Monday** with the client. Mark will join if Karly determines it would be useful.

---

## Action Items

- [ ] **Karly:** Present finalized strategy deck to American Extractions — Monday following this call
- [ ] **Karly:** Review full keyword report from Gilbert; identify additional keywords to broaden targeting
- [ ] **Mark:** Join American Extractions strategy call next Monday if needed

---

## Notes

- The client has been receiving weekly written updates between calls and appears satisfied with communication cadence despite the underperforming ads.
- Mark flagged urgency: results need to materialize before the client loses patience.
- If the Monday strategy call warrants it, a deeper internal strategy session (est. 45 min) may be scheduled.

---

## Related

- [[wiki/clients/current/american-extractions/index|American Extractions Client Index]]
- [[wiki/meetings/2025-11-03-weekly-call-karly|Full Weekly Call — 2025-11-03]]