---
title: "American Extractions"
type: index
created: "2026-04-05"
updated: "2026-04-05"
source_docs:
  - "raw/2025-11-18-american-extractionsasymmetric-call-102636490.md"
tags:
  - client
  - american-extractions
  - hemp
  - thc
  - wellness
  - engagement-pause
---

# American Extractions

## Status

**Paused** — All active marketing engagements suspended pending client strategic review. Web hosting continues. Partnership expected to resume once internal strategy is finalized.

## First Seen

2025 (exact onboarding date TBD)

## Last Activity

2026-04-05 — [[wiki/meetings/2026-04-05-american-extractions-strategic-pause-call|Strategic Pause Call]]: American Extractions formally paused all marketing activities with Asymmetric due to regulatory changes affecting hemp-derived THC products.

## Key Contacts

| Name | Role | Email |
|---|---|---|
| Mark Schweiger | (Principal / Strategy) | mark.schweiger@americanextractions.com |
| Caitlin Doak | (Operations / Account) | caitlin.doak@americanextractions.com |

## Active Projects

| Project | Status | Notes |
|---|---|---|
| Fieldwell Health Website | Paused — nearly complete | Needs THC products removed; stick packs to be added on restart |
| Stick Pack Google Ads | Paused | Turned off as of pause call |
| Social Media & Blog Content | Paused | No new content being created |
| Email Campaigns | Paused | In progress at time of pause |
| Web Hosting | **Active** | Billed separately; continues through pause |

## Background

American Extractions is a hemp-derived extract manufacturer that had been moving toward a wellness-focused positioning (pre/post-workout, energy, rehydration) prior to the engagement pause. Their product lines include THC-based products, pet products, stick packs, and extraction capabilities applicable to mushroom-based ingredients.

The engagement was paused in response to regulatory changes banning hemp-derived THC products. American Extractions is conducting an internal strategic review expected to last a few weeks, after which they intend to re-engage Asymmetric.

## Pivot Options Under Consideration

Asymmetric proposed three directions for American Extractions to pursue during or after the pause:

1. **Pet Products** — Stable, large market with no new regulatory exposure; angles include B2B supply to existing pet brands or launching a proprietary pet brand.
2. **Non-THC Stick Packs** — Leverage existing stick pack manufacturing for non-THC formulations; market is crowded and will require a differentiated approach.
3. **Mushroom Extracts** — High manufacturer demand; American Extractions' extraction technology may solve a known formulation problem (muddy color, off-taste) that is blocking competitors.

## Regulatory Context

The hemp-derived THC ban is expected by Mark Schweiger to remain in effect, driven by lobbying from alcohol, pharmaceutical, and marijuana industries. He speculates federal legalization could emerge as a political play ahead of midterm elections, but the timeline is uncertain. THC products can still be sold for one year from the ban date.

## Related Docs

- [[wiki/meetings/2026-04-05-american-extractions-strategic-pause-call|Strategic Pause Call — 2026-04-05]]