---
title: Website Redesign — Sitemap Planning (2026-03-11)
type: article
created: '2026-03-11'
updated: '2026-03-11'
source_docs:
- raw/2026-03-11-weekly-call-w-129150525.md
tags:
- asymmetric
- website
- redesign
- sitemap
- planning
layer: 2
client_source: Asymmetric Marketing
industry_context: b2b-services
transferable: false
---

# Website Redesign — Sitemap Planning (2026-03-11)

## Overview

During the [[wiki/meetings/2026-03-11-weekly-call-mark-melissa|2026-03-11 weekly call]], Mark and Melissa briefly discussed the approach for the Asymmetric website redesign. The conversation surfaced a key tension: simplifying the site structure while preserving valuable existing content. Mark agreed to take the lead by drafting a sitemap as the starting point.

## Status

- **Current state:** Pre-planning — sitemap not yet created as of call date
- **Owner:** Mark Hope
- **Next step:** Mark to draft sitemap, then review with Melissa

## Key Decisions

- **Mark will create the sitemap** rather than Melissa putting together a brief, since Mark holds the broader vision for the redesign direction.
- **Simplification is a goal**, but not at the cost of losing content that may still have value — Melissa flagged this as a concern worth preserving in the planning process.
- **Build from the sitemap outward** — once the sitemap is agreed upon, the full redesign brief can be developed from it.

## Context from Call

> **Melissa:** "Regarding Asymmetric, I see the briefs. Do you want to do a quick website brief because you've got the bigger vision, or do you want me to put something together?"
>
> **Mark:** "I could do a sitemap, probably, and then we can build from there."
>
> **Melissa:** "Yeah, because I know we want to simplify, but also I don't know if we want to 100% lose some of [the existing content]... I have not looked at both of them in granular. I was going to do that in the next little bit."

Melissa had begun reviewing existing design briefs (at least one related to food and service) but had not completed a full review of all briefs at the time of the call.

## Action Items

| Owner | Action | Status |
|-------|--------|--------|
| Mark Hope | Create sitemap for Asymmetric website redesign | ⬜ Open |
| Melissa Cusumano | Complete granular review of existing design briefs | ⬜ Open |

## Related

- [[wiki/clients/current/asymmetric/_index|Asymmetric Client Index]]