--- title: Website Rebuild & Campaign Status — 2026-04-05 type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2026-03-25-asymmetric-marketing-call-132669649.md tags: - meeting - asymmetric - website - next-js - wordpress - marketing - campaigns - linkedin-ads - clickup - hubspot - salesforce - ai-tooling - figma layer: 2 client_source: Asymmetric Marketing industry_context: b2b-services transferable: false --- # Website Rebuild & Campaign Status — 2026-04-05 Internal team meeting reviewing marketing campaign progress, approving the Next.js website rebuild, and walking through homepage design feedback. New tooling capabilities also discussed. **Attendees:** Mark Hope, Karly Oykhman, Avokerie Onorimuo, Michał Bielerzewski, Melissa Cusumano, Isalia Ramirez --- ## Key Decisions - **Website will be rebuilt in Next.js**, moving away from WordPress entirely. Mark will handle development; Michał will own the creative vision in Figma. Pilot on the Asymmetric site before considering client sites. - **Homepage must tell the full company story on one page.** If a visitor never clicks through, they should still understand who Asymmetric is, what they do, and why they can be trusted. - **Pomelli (Google Labs) approved for quick social posts** only — paid ad creative should still go through the design team. - **Former client images to be removed** from general layout; they may appear only within dedicated case study sections. --- ## Action Items | Owner | Task | |---|---| | Melissa | Follow up with Pepper to resolve ClickUp automation/duplication bugs | | Karly | Begin building LinkedIn ad campaign drafts today; await final graphics from design team before launch | | Karly | Await final guide designs from design team before launching email campaigns | | Michał | Revise homepage Figma based on feedback below; add Doodle Farms case study section; simplify services layout; remove former client images from general layout | | Michał | Explore unconstrained creative possibilities now that WordPress limitations are removed | | Mark | Begin planning and building the Next.js rebuild of the Asymmetric website | --- ## Overview ### ClickUp Workflow Issues Automation bugs are causing task duplication and hidden comments. A comment from Sebastian posted on Friday wasn't visible until Wednesday, causing a missed deadline. **Root cause:** When tasks move between sprints and client folders, the automation is copying rather than moving them, creating duplicates with inconsistent comment visibility. **Interim workaround:** Create tasks in one location, then manually add them to additional relevant lists (e.g., `Projects`, `Account Management`) using the multi-list feature. Do not create tasks in multiple places independently. **Resolution path:** Melissa will follow up with Pepper to fix the broken automations. A consultant guide update is also expected this week. --- ### Marketing Campaign Status **Email Campaigns (Environmental & F&B segments)** - Copy drafted by Avoke; both guides (Avoke's and Karly's) are complete as Word docs. - Tasks created for design team to format the guides. - **Blocker:** Awaiting final designed guides before campaigns can launch in HubSpot. **LinkedIn Ads** - Karly building out campaign drafts in LinkedIn Campaign Manager. - **Blocker:** Awaiting final graphics from design team before going live. --- ### New Website Strategy & Tech Stack **Decision:** Rebuild the Asymmetric website in **Next.js** (not WordPress). **Rationale:** - WordPress plugin conflicts and speed issues are a constant drag (e.g., Reynolds Transfer site built in Divi, La Marie Beauty site cited as examples of ongoing pain). - Content publishing in WordPress requires too many manual steps: write → optimize → export → log in → build in WP. Next.js enables direct publish from a doc with a single command. - SEO tasks (alt text, meta descriptions, beta descriptions across all pages) that take hours in WordPress can be scripted and run in minutes. - Builds from clean HTML with no scaffolding overhead or inter-plugin conflicts. **Process:** - Michał focuses on creative vision and Figma mock-ups. - Mark translates Figma into Next.js code. - Team reviews and iterates on the rendered output. - Non-technical team members (copy changes, blog posts) will be able to use simple scripts or commands rather than navigating the WordPress backend. **Scope:** Asymmetric site only for now. WordPress remains viable for small/quick client sites. Future client rebuilds (e.g., La Marie Beauty) may follow if the pilot goes well. --- ### Homepage Design Feedback The team reviewed Michał's Figma mock-up live. Current state is a solid start; the following revisions were requested: | Section | Feedback | |---|---| | **Hero** | Replace placeholder image/video with a short, compelling clip of actual work or client creative (e.g., a Coruscant sculpture, not a building). Keep video short. | | **Client Logo Banner** | Move to immediately below the hero — social proof right out of the gate. Coca-Cola etc. signals credibility instantly. | | **Metrics Row** | Reconsider "active clients" count — risks looking small or scaring off smaller prospects who see Coca-Cola and assume high cost. Consider total clients served, or reframe entirely. | | **Results Section** | Add a specific case study example (Doodle Farms — quadrupled sales in a few months) directly below the high-level claims to substantiate them. Link to full case study page. | | **Services Section** | Remove the numbered steps and slashes. Keep icons + label only. Reduces visual clutter. | | **CTAs** | "Learn More" is not a CTA. Add action-oriented CTAs: "Schedule a Free Consult," "Get Your Competitive Analysis," etc. Consider a persistent floating CTA element (similar to a chatbot button) that stays visible while scrolling. Nav already has "Your Edge" button — ensure it sticks on scroll. | | **Case Studies** | Mix client-specific studies (e.g., Bluepoint) with capability/channel examples (out-of-home, e-commerce, calculators, Spotify ads, Google ads). Case studies don't have to be client-named — they can showcase a type of work. | | **Former Client Images** | Remove from general layout. Only use client images within their dedicated case study. | **Guiding principle from Mark:** *"You should be able to sell your entire story on one page. Who are we? What do we do? Who do we work with? Why can you trust us? — all on one page, very quick to read, very compelling."* Design files live in Figma (linked in Miro). Strategy doc is in the Website Overhaul folder under Strategy in ClickUp. --- ### New Tooling & Capabilities **Pomelli (Google Labs)** - Free AI image generation tool for quick campaign assets. - Set up a "Business DNA" profile (brand colors, logos, images), then generate campaign images by describing the campaign. - Supports multiple aspect ratios (feed, square, vertical). - **Limitation:** One brand profile per Google account. Can be worked around with Google alias emails (e.g., `mark.hope+clientname@...`). - **Best use:** Fast social posts. Paid ad creative should still go through the design team. **Custom Web Scraper (built by Mark)** - Points at any website and extracts structured data (products, pricing, etc.) into a database. - Includes circumvention of common anti-scraping protections. - **Use cases:** Competitive pricing analysis, product data extraction, lead list building via Google Places API (e.g., "every HVAC company in Milwaukee"). **API-First HubSpot & Salesforce** - Mark now handles all HubSpot and Salesforce work through the API rather than the front-end UI. - Enables automations and fixes that were previously impossible or would have required outside hires. - Dramatically faster: tasks that previously took 6–8 hours now take a fraction of the time. --- ## Related - [[wiki/clients/current/asymmetric/_index]] - [[wiki/knowledge/next-js-vs-wordpress-tradeoffs]]