---
title: "Asymmetric Marketing — Client Index"
type: index
created: "2026-04-05"
updated: "2026-04-05"
source_docs:
  - "raw/2026-04-01-asymmetric-marketing-call-134564149.md"
tags:
  - asymmetric
  - client
  - marketing
  - linkedin-ads
  - google-ads
  - hubspot
  - wordpress
---

# Asymmetric Marketing — Client Index

## Status

**Active** — Launch in progress; multiple campaigns blocked pending design deliverables.

## First Seen

2026-04-01 (earliest meeting on record)

## Last Activity

2026-04-01 — Weekly marketing sync reviewing launch blockers and resolving website strategy.

## Key Contacts

| Name | Email | Role |
|---|---|---|
| Mark Hope | mark.hope@asymmetric.pro | Client lead / decision-maker |
| Karly Oykhman | karly.oykhman@asymmetric.pro | Campaign strategist |
| Isalia Ramirez | isalia.ramirez@asymmetric.pro | Team member |
| Avokerie Onorimuo | avokerie.onorimuo@asymmetric.pro | Campaign operations |
| Michal Bielerzewski | michal.bielerzewski@asymmetric.pro | Web designer |
| Melissa Cusumano | melissa.cusumano@asymmetric.pro | Account / project lead (agency side) |

## Active Projects

### Email Campaigns
- Templates built in HubSpot for two industry segments: **environmental** and **food & beverage**
- Blocked pending completion of gated guide assets (Andre owns; 3 of 4 remaining as of 2026-04-01)
- Landing pages required before campaigns can go live; workaround approved — mimic existing layout, redesign post-launch

### LinkedIn Ads
- Campaigns fully built and ready to activate
- Blocked pending ad graphics from design team (priority: EOD Thursday)

### Google Ads
- Gilbert building campaigns; target launch EOW 2026-04-04

### Website
- **Decision (2026-04-01):** Use a WordPress template — custom JavaScript build ruled out to avoid delay risk
- Mikal (Michal B.) directed to proceed with WordPress; custom design can follow post-launch
- "David vs. Goliath" visual theme deprioritized; not the primary site message

### Social Media Graphics
- Reassigned to Roy to unblock core design team for higher-priority LinkedIn ad graphics

## Design Workload Priorities (as of 2026-04-01)

| Priority | Deliverable | Owner | Due |
|---|---|---|---|
| 1 | LinkedIn Ad graphics | Core design team | EOD Thursday |
| 2 | Gated guides (email campaigns) | Andre | EOW |
| 3 | Social media graphics | Roy | EOW |

## Related Docs

- [[wiki/meetings/2026-04-01-asymmetric-marketing-call]] — Weekly sync; launch blockers, website decision, design rebalancing

## Notes

- Client churn is a concern for the agency overall; Asymmetric launch is a key growth lever
- Task automation system (managed by Pepper) producing duplicate tasks as of 2026-04-01 — fix and documentation update in progress
- Philippines team out Thu–Mon; Polish design team (including Avoke) out Fri–Mon (Easter holiday week)
- Aviary nurture campaign (separate client) approved and activated same day — no dependency on Asymmetric work