---
title: Digital Marketing Campaign Review — 2025-11-24
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-24-avant-gardening-landscaping-digital-marketing-meeting-103865159.md
tags:
- meeting
- client
- avant-gardening
- google-ads
- facebook-ads
- email-marketing
- gohighlevel
- campaign-performance
layer: 2
client_source: Avant Gardening
industry_context: b2b-services
transferable: false
---

## Overview

Mid-campaign check-in with Avant Gardening & Landscaping (Tim Stenzel). Google Ads are live and accumulating data but hitting the daily budget cap. Facebook Ads are fully built but paused due to a missing payment method. Email marketing is drafted and ready to launch pending a CRM export from Tim for audience segmentation.

**Attendees:**
- Chris Østergaard (Asymmetric Applications Group)
- Melissa Cusumano (Asymmetric Applications Group)
- Tim Stenzel — Avant Gardening & Landscaping (external)

**Meeting recording:** [Fathom](https://fathom.video/share/4wMkxqsESXwa93NHiyBTAXfPw2jSzuLo)

---

## Key Decisions

- **Google Ads:** Hold current settings and allow the algorithm to continue learning rather than adjusting prematurely.
- **Email audience:** Use a CRM export of past clients as the initial list (low-hanging fruit who already know the brand), segmented by service type. Unsubscribe compliance is handled automatically through GoHighLevel.
- **GoHighLevel access:** Tim will be granted login credentials so he can review campaigns and be positioned for a potential post-contract self-managed handoff.
- **Contract end options:** Either extend the retainer or Asymmetric prepares tutorials and pre-schedules emails to enable Tim to take over independently.

---

## Campaign Status

### Google Ads

| Metric | Value |
|---|---|
| Period | Last 2 weeks |
| Clicks | 117 |
| Spend | ~$250+ |
| Conversions | 1 (website form submission) |
| Status | Live — limited by budget |

- Daily budget cap (~$15/day) is being hit, which throttles ad delivery.
- A separate **Performance Max** campaign running at $1/day shows a 0.63% CTR and 0 conversions.
- Conversion is currently defined as a website contact form submission. Future checkpoints (quote requests, appointment bookings) could be added.
- Strategy: maintain current settings and allow the algorithm to optimize.

### Facebook Ads

- Campaigns are fully configured but **paused**.
- **Blocker:** No payment method on file in the Facebook Ads account.
- Will go live as soon as Tim adds a card.

### Email Marketing

- Evergreen email sequence drafted; first four emails are ready for Tim's review.
- Intended to re-engage past clients and nurture new leads from ads and website pop-ups.
- **Audience segmentation fields needed in CSV export:**
  - Name
  - Email
  - Service type (e.g., landscaping, maintenance, full build)
  - Contact type (past customer vs. lead)
- New leads from Google Ads, Facebook Ads, and website pop-ups will be added to the list automatically going forward.

---

## Action Items

### Tim (Avant Gardening)
- [ ] Add a payment method to the Facebook Ads account to activate campaigns.
- [ ] Export a CSV of past clients from the CRM, including service type and customer/lead status, for email list segmentation.
- [ ] Review the four drafted email sequences shared by Chris.

### Asymmetric Applications Group
- [ ] Grant Tim access to the GoHighLevel platform.
- [ ] Prepare tutorials and pre-schedule emails to support a potential post-contract handoff.

---

## Notes

- Tim was out of office the prior week and is just getting back up to speed; no urgent issues raised from his side.
- Tim expressed some reluctance to blast the entire CRM, preferring to start with a curated subset of engaged past clients. Chris made the case that even older clients are warm leads who know the brand and can always unsubscribe.
- The 3-month contract end is approaching. Melissa flagged the option to extend into a retainer. Tim responded positively.

---

## Related

- [[clients/current/avant-gardening/_index]]