---
title: Aviary AI Blitz Project — Kickoff & Scope
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-18-impromptu-zoom-meeting-109926450.md
tags:
- aviary-ai
- hubspot
- webflow
- blitz
- kickoff
- paid-media
- landing-pages
- staffing
layer: 2
client_source: AviaryAI
industry_context: saas
transferable: false
---

# Aviary AI Blitz Project — Kickoff & Scope

## Overview

Aviary AI is a Silicon Valley-backed startup (Y Combinator alumni) providing outbound AI voice agents for banks, credit unions, and insurance providers. Mark signed a 6-month engagement beginning January 5, 2026, structured as a high-intensity "Blitz" for the first two months followed by a sustained execution phase.

**Client contact:** Aaron Grossman (Austin, TX); CEO based in Chicago.
**Website platform:** Webflow

See also: [[wiki/clients/current/aviary/_index]]

---

## Contract Terms

| Period | Monthly Retainer |
|---|---|
| Months 1–2 (Blitz) | $8,500/mo |
| Months 3–6 | $5,000/mo |

---

## Scope of Work

### Months 1–2: The Blitz

Deliverables are front-loaded and fast-paced. Week one alone requires:

- **HubSpot audit and architecture design**
- **Lead scoring model** development
- **Multi-funnel pipeline structure** — ABM, inbound, paid, events
- **Website conversion audit** (Webflow site)
- **Competitive keyword and positioning analysis**

Starting week two:

- **HubSpot configuration and automation**
- **Landing page development**
- **Podcast** (component TBD)
- **Paid media** launch

### Months 3–6: Sustained Execution

- Ongoing HubSpot management
- Continued landing page iteration
- Paid media optimization

---

## Team Assignments

| Role | Person | Notes |
|---|---|---|
| Lead / Strategy / Ads | Mark | Primary client relationship; HubSpot training for team |
| HubSpot | Sebastian | Senior HubSpot resource on account |
| HubSpot (developing) | Paul | Learning on the job; Mark mentoring |
| Webflow Development | Eshock | Best available web developer; learning Webflow |
| Landing Pages / Website support | Melissa | Shared role; primary lead on [[wiki/clients/current/paper-tube/2026-01-05-project-kickoff|Paper Tube]] |

**Key staffing decision:** Chris was considered for a contract HubSpot role but the team decided against rehiring him. Paul will develop HubSpot skills on this engagement with direct mentorship from Mark and Sebastian. See [[wiki/decisions/2026-01-05-chris-rehire-decision|Decision: No Chris Rehire — Develop Paul on HubSpot]].

---

## Key Decisions

- **Do not rehire Chris** for HubSpot work; invest in Paul's development instead, preserving margin and building internal capability.
- **Eshock assigned to Webflow** — identified as the strongest web developer available; will ramp up on Webflow platform.
- **Mark is primary lead** on Aviary; Melissa floats in for landing pages and website coordination while leading Paper Tube.
- Kickoff call to be scheduled for the **week of January 5** (not the internal team meeting on the 5th itself — client call to follow).

---

## Action Items

- [ ] Mark: Notify team of Aviary staffing assignments — Sebastian, Paul, Eshock
- [ ] Mark: Schedule Aviary AI client kickoff call for week of Jan 5
- [ ] Melissa: Create shared drive for Aviary AI and grant team access
- [ ] Mark/Sebastian: Begin HubSpot audit prep ahead of Jan 5 kickoff

---

## Context & Notes

- Aviary's founders are described as "big shots" — Y Combinator background, private equity-backed, fast-moving. Expectations for pace and quality are high.
- The Webflow site is not moving platforms; a developer needs to learn Webflow in place.
- The engagement was framed internally as making up a significant portion of revenue lost from recent client churn.
- Paul self-reported readiness to move from study to hands-on HubSpot work: *"I don't know how much more I can study. I feel like now I just need to do and experiment."*

---

## Related

- [[wiki/clients/current/aviary/_index|Aviary AI — Client Index]]
- [[wiki/clients/current/paper-tube/2026-01-05-project-kickoff|Paper Tube Project Kickoff]]
- [[wiki/team/paul|Paul — Team Profile]]
- [[wiki/team/sebastian|Sebastian — Team Profile]]
- [[wiki/team/eshock|Eshock — Team Profile]]
- [[wiki/decisions/2026-01-05-chris-rehire-decision|Decision: No Chris Rehire — Develop Paul on HubSpot]]