---
title: ROI Calculator Project — 2026-01-30
type: article
created: '2026-01-30'
updated: '2026-01-30'
source_docs:
- raw/2026-01-30-weekly-end-of-week-call-w-melissa-118575617.md
tags:
- aviary
- roi-calculator
- ai-services
- client-deliverable
- app-development
layer: 2
client_source: AviaryAI
industry_context: saas
transferable: false
---

# ROI Calculator Project — 2026-01-30

## Overview

A custom ROI calculator web app built for [[wiki/clients/current/aviary/index|Aviary]] as a sales enablement tool. The project originated from a client request and was completed in approximately one day using AI-assisted development. It represents an early example of Asymmetric's capability to deliver bespoke, high-value interactive tools rapidly.

## Origin

Client contact Aaron reached out to Sebastian requesting an ROI calculator to support sales presentations, with a longer-term goal of publishing it on the Aviary website. The ask was to build a hidden page or standalone tool to help drive ROI-based conversions.

Sebastian used AI to develop the conceptual framework and calculator categories. Mark then built the full application.

## What Was Built

A multi-calculator web app hosted at a dedicated domain (`aviary-calculators` domain registered by Mark), featuring:

- **Recovery Rate Calculator**
- **Labor Costs Calculator**
- **Dormant Account Calculator**
- Additional calculator types developed from Sebastian's AI-generated concepts

Each calculator accepts user inputs, computes results on demand, and displays output inline.

### Additional Features (In Progress at Time of Meeting)

- **Branded export / report generation** — user can enter a company name, industry, and upload a logo to generate a customized PDF-style report
- **Call-to-action / lead capture form** — planned addition at the bottom of the app
- **"Visit Aviary" button** — links out to the main Aviary site
- **Brand theming** — colors and fonts pulled from the Aviary website; some icon styling still being refined at time of demo

## Technical Approach

Built in React. Mark described using a brand/appearance module approach: providing AI with the brand guide, logo assets, and color palette upfront so the entire build stays on-brand. When brand guidance wasn't explicit, the AI defaulted to its own choices — a known limitation to address in future builds.

## Strategic Significance

This project was highlighted in the [[wiki/meetings/2026-01-30-weekly-eow-call|2026-01-30 End-of-Week Call]] as a proof point for Asymmetric's differentiated AI-driven service capability:

> "How many marketing agencies are going to puke out a calculator like this in one day? So I think that there's some opportunity with that stuff." — Mark Hope

Key points discussed:

- **Speed is a competitive advantage** — the tool was built in roughly one day, but the team agreed not to advertise that timeline to clients; quoting a 2-week delivery window still exceeds client expectations
- **Unique deliverable** — most marketing agencies cannot produce custom interactive tools; this creates a tangible differentiator
- **Scalable service model** — similar calculator or agentic tools could be offered to other clients at a fixed project fee (example floated: ~$1,500)

## Status as of 2026-01-30

- Core calculators: **complete**
- Branding / color polish: **in progress**
- Export / report feature: **in progress** (Mark still refining)
- Lead capture form: **planned, not yet built**
- Client delivery: **pending final polish**

## Related

- [[wiki/clients/current/aviary/index|Aviary Client Index]]
- [[wiki/meetings/2026-01-30-weekly-eow-call|2026-01-30 End-of-Week Call]]
- [[wiki/knowledge/ai-services/rapid-app-development|Rapid App Development with AI]]