--- title: AviaryAI Weekly Call — 2026-02-04 type: article created: '2026-02-04' updated: '2026-04-05' source_docs: - raw/2026-02-04-aviaryai-weekly-call-119843123.md tags: - meeting - client:aviaryai - seo - google-ads - ga4 - gtm - roi-calculator - abm - email-drip - sendgrid - webflow - case-studies - marketing-ops layer: 2 client_source: AviaryAI industry_context: saas transferable: false --- # AviaryAI Weekly Call — 2026-02-04 ## Overview Weekly marketing sync with the AviaryAI team. Primary focus was unblocking two immediate issues — SEO thin content preventing Google indexing, and ROI calculator bugs blocking sales outreach — alongside go-live of GA4/GTM tracking and planning for the ABM playbook and email drip campaign. **Attendees** - Aaron Grossman (AviaryAI) — sales lead - Justin Dwyer (AviaryAI) — product/design - Abraham Blesson (AviaryAI) - Sebastian Gant (Asymmetric) — strategy - Mark Hope (Asymmetric) — technical implementation - Karly Oykhman (Asymmetric) - Avokerie Onorimuo (Asymmetric) --- ## Key Decisions 1. **SEO is the top priority for the next 48 hours.** Core pages have fewer than 200 words, which prevents Google from indexing them. The immediate fix is adding 300+ words to core pages and forcing a crawl. A keyword-targeted blog will follow to build authority without cannibalizing future product pages. 2. **Homepage and Safety & Security page are off-limits for structural changes.** All other pages are fair game for restructuring to improve SEO. Justin wants the homepage to remain focused on the voice agent as the primary wedge. 3. **Case studies will live as dedicated web pages with a "Download PDF" button** — not PDF-only assets. The Mortgage Forward case study requires a non-data-driven approach since they are a technology company, not a data-rich financial institution. 4. **GA4 tracking is now live.** Mark published the GTM container during the call. Sebastian's Google Ads campaigns are built and ready to launch once the Ads account is connected to GTM. 5. **ABM playbook comes before the drip campaign.** The playbook will define the step-by-step outreach sequence (LinkedIn → email funnel) and inform the automation build in SendGrid. Target launch: early next week. --- ## Action Items | Owner | Task | Due | |---|---|---| | Mark | Fix ROI calculator PDF export (broken "circle with slash" error) | Today | | Mark | Fix ROI calculator Contact Us form (email not sending — Resend not configured) | Today | | Mark | Connect Google Ads account to GTM | Today | | Mark | Add 300+ words to core website pages; force Google crawl | This week | | Mark | Draft plan for embedding ROI calculator on site | TBD | | Mark | Add security headers to Webflow site | TBD | | Mark | Provide LinkedIn outreach instruction sheet to Aaron | This week | | Sebastian | Develop ABM playbook (LinkedIn → email funnel step-by-step) | This week | | Sebastian | Write first 1–2 keyword-targeted blog posts | This week | | Sebastian | Build email drip campaign in SendGrid | Early next week | | Sebastian | Add Aaron and Justin to JIRA board | Immediate | | Aaron | Investigate SendGrid team login credentials | Immediate | | Aaron | Test ROI calculator PDF export; send screenshot to prospect; provide feedback to Mark | Tonight | | Justin | Add comments/feedback to case study Figma drafts | This week | --- ## Topic Notes ### SEO & Organic Growth **Current state:** ~5 organic visits/month, only 2 indexed keywords. Root cause is thin content — core pages have fewer than 200 words, below Google's indexing threshold. **Competitor landscape:** Glia, Posh, Interface, L2P, and Direct Link all have similarly thin content and rank primarily for generic banking keywords. Glia's chatbot banking page is their strongest non-homepage asset. Posh has a functional blog but limited keyword depth. **Opportunity:** AviaryAI's specific use-case keywords have no meaningful competitor presence. **Immediate plan:** - Add 300+ words to core pages → force crawl via Google Search Console - Launch blog targeting long-tail, use-case-specific keywords (mapped from existing keyword research doc) - Blog topics chosen to avoid cannibalizing future product/use-case pages **Site structure constraints:** - Homepage: keep structure and focus (voice agent as primary wedge) - Safety & Security page: no major changes - All other pages: open for restructuring **Technical note:** Webflow limits Mark's usual SSH/PHP-level SEO fixes. Security headers are also weak (only STS policy in place), which Google penalizes. Mark will adapt workflow for Webflow constraints. --- ### ROI Calculator & Sales Tools **Two bugs identified and confirmed during call:** 1. **PDF export** — clicking "Download PDF Report" returns a "circle with slash" icon and reverts. Root cause: PDF dependency issue. Fix estimated at <30 minutes. 2. **Contact Us form** — form submissions not sending email. Root cause: Resend (email service) not fully configured. **Aaron's intended usage progression:** 1. Fill out on sales calls → generate and send PDF reports to prospects 2. Fill out live on calls with prospects 3. Send link for self-service exploration 4. Embed on website for inbound lead generation (longer-term) **Case studies:** - Format: dedicated web page per case study + "Download PDF" button for sales use - Mortgage Forward case study: technology company, no hard data available — needs a qualitative/narrative approach - Justin will comment on Figma drafts; Sebastian will publish V1 pages after feedback --- ### Marketing Operations & Automation **Communication infrastructure:** New JIRA board (board view + timeline view) and dedicated Slack channel now active. Sebastian to add Aaron and Justin to JIRA. **GA4 / GTM:** - Blocker resolved: Mark published the GTM container live during the call - GA4 property is set up under the Asymmetric team account - Next step: Mark connects Google Ads account to GTM → Sebastian turns on pre-built campaigns **ABM Playbook:** - Defines the full outreach sequence: LinkedIn direct outreach → email funnel entry → lead handoff to Aaron - Will also define what "qualified" looks like at each stage so Aaron knows where leads stand when they reach him - Playbook informs the SendGrid drip automation build **Email Drip Campaign:** - Built in SendGrid; pending playbook finalization and SendGrid access - **Blocker:** Sebastian cannot log in with the team email — credentials issue. Aaron will investigate and resolve. - Target launch: early next week --- ## Related - [[wiki/clients/current/aviary/_index]] - [[wiki/clients/current/aviary/roi-calculator]] - [[wiki/clients/current/aviary/seo-remediation]] - [[wiki/knowledge/seo/thin-content-indexing]] - [[wiki/knowledge/marketing-ops/abm-playbook-structure]]