--- title: Mark / Sebastian Aviary Sync — 2026-02-20 type: article created: '2026-02-20' updated: '2026-04-05' source_docs: - raw/2026-02-20-mark-sebastian-aviary-sync-124168099.md tags: - meeting - aviary - abm - email-marketing - seo - site-structure - legal - hubspot - aws - asymmetric layer: 2 client_source: AviaryAI industry_context: saas transferable: false --- # Mark / Sebastian Aviary Sync — 2026-02-20 ## Overview Biweekly sync between Mark Hope and Sebastian Gant covering Aviary website restructure strategy, the upcoming 250-contact ABM email campaign, and two separate legal matters — a former Asymmetric employee dispute and Sebastian's personal felony charge in Texas. **Attendees:** Mark Hope (mark.hope@asymmetric.pro), Sebastian Gant (sebastian.gant@asymmetric.pro) **Source:** [Fathom recording](https://fathom.video/calls/574577832) --- ## Key Decisions 1. **Aviary site restructure:** Build three new top-level vertical pages (Credit Unions, Community Banks, Insurance Companies) rather than organizing the site around generic use cases. Use cases will live within each vertical page. 2. **ABM campaign scope:** Send personalized emails to the full 250-contact list across all three tiers simultaneously. The traditional ABM constraint of ~50 contacts was a manual-effort limitation; AI-driven personalization removes that bottleneck. 3. **Email sending approach:** Send all 250 in one batch. Volume is negligible against AWS infrastructure (Mark's account limit: 1M/day), so no deliverability risk from throttling. 4. **Custom reporting:** Because the campaign sends outside HubSpot, native HubSpot reporting won't capture it. Mark will build custom reports to track performance. --- ## Action Items - [ ] **Sebastian** — Create 3 vertical pages for the Aviary website (Credit Unions, Community Banks, Insurance); pull source material from Aviary's existing site and use AI for initial drafts - [ ] **Sebastian** — Run email validation on the full 250-contact ABM list before sending (prevent spam traps) - [ ] **Sebastian** — Launch personalized ABM email campaign to all three tiers - [ ] **Mark** — Finalize Aviary case studies - [ ] **Mark** — Build custom reporting for external ABM sends (outside HubSpot) - [ ] **Mark** — Respond to Justin in Slack re: GA4 / Google Ads questions - [ ] **Mark** — Collect character letters from community contacts for legal portfolio --- ## Aviary Site Restructure **Goal:** Improve SEO and clarify Aviary's positioning by aligning site structure to the verticals they serve. **Three new top-level pages:** - Credit Unions - Community Banks - Insurance Companies **Page structure (each vertical):** 1. Introduction establishing Aviary's expertise in that vertical (e.g., for Credit Unions — highlight Blessing's background, team's industry origin) 2. Vertical-specific characteristics and context 3. Relevant use cases (e.g., Credit Unions → dormant accounts, credit & collections) **Rationale:** Use cases are not generic — they are vertical-specific. Structuring the site this way makes the use cases more discoverable and credible to each audience segment. Source material is largely available on Aviary's existing site; AI can assist with drafting. --- ## ABM Email Campaign **List:** ~250 contacts across three tiers (already compiled with personal emails) **Approach:** - Send personalized emails to all 250 contacts — do not limit to a subset - AI handles personalization at scale, eliminating the manual effort that historically capped ABM lists at ~50 - Perform **email validation** first to clean the list and avoid spam traps (lesson from a similar issue on the Papertooth campaign) - Send full batch at once; 250 emails on AWS infrastructure poses no deliverability risk **Reporting:** - Campaign sends externally (not through HubSpot), so HubSpot's native reporting won't capture results - Mark will build custom reports to monitor opens, replies, and engagement **Future consideration:** Once results come in, identify a focused tier-1 group of ~50 high-priority contacts for deeper follow-up effort. --- ## Legal & Personal Updates > ⚠️ *Sensitive — internal notes only.* ### Former Employee Dispute (Asymmetric) A former Asymmetric employee poached clients during active settlement negotiations, which Mark considers a breach of good-faith contracting. As a result: - The settlement offer was revoked entirely; no payment will be made - The employee subsequently used deception to regain access to the "Get Found Madison" Google account after their company email had been closed — this creates exposure under **three federal felony statutes**: 1. Unauthorized account access 2. Deception to gain access 3. Locking the rightful owner out of their own data - **Potential penalties:** Up to 8 years federal prison; civil damages of 3× estimated losses (~$720K/year × 2 years = $1.44M → $4.32M treble damages) **Resolution offer extended:** Mark offered to forgo reporting to the Attorney General if the former employee signs a non-compete and agrees to a list of conditions. Deadline: Monday. Mark noted that a close personal contact is the state's attorney, which would facilitate a grand jury referral if the offer is declined. ### Sebastian's Personal Legal Situation (Texas) Sebastian is facing a felony charge in Texas. Key details: - The case is described as "very straightforward" with no obvious procedural technicalities - **Primary goal:** Secure a **deferred adjudication** — probation period after which the charge can be expunged, avoiding a permanent felony conviction - Downgrade to misdemeanor considered unlikely - **Probation implications:** Will require a fixed permanent residence and travel reporting to a probation officer; estimated duration is roughly one-third of the initially assigned term - Sebastian is currently scouting locations, including **Fort Collins, CO**, and plans to stay with family for ~2 months while deciding - Mark is assembling a character portfolio (letters from community contacts) to support Sebastian's legal proceedings --- ## Related - [[clients/current/aviary/_index]] - [[clients/current/aviary/abm-campaign]]