---
title: Cold Nurture Sequence Launch — Generic Campaign
type: article
created: '2026-03-24'
updated: '2026-03-24'
source_docs:
- raw/2026-03-24-weekly-call-w-sebastian-132388501.md
tags:
- aviary
- email-automation
- hubspot
- nurture-sequence
- abm
layer: 2
client_source: AviaryAI
industry_context: saas
transferable: false
---

# Cold Nurture Sequence Launch — Generic Campaign

## Overview

Aviary's ABM campaign sends personalized email sequences to a targeted set of contacts. This initiative covers everyone else — contacts in HubSpot who are **not** enrolled in the ABM flow will receive a separate, generic cold nurture sequence. The goal is to ensure no contact falls through the cracks without some form of marketing outreach.

## Status

**Pending client approval** as of 2026-03-24.

| Item | Owner | Status |
|---|---|---|
| Draft nurture content | Carly | ✅ Complete |
| Client approval | Sebastian → Justin (Aviary) | ⏳ Pending |
| Build emails in SEO | Mark | 🔜 On approval |
| HubSpot API integration | Mark | 🔜 On approval |

## Segmentation Logic

- **ABM contacts** → personalized sequence (up to 10 emails per contact, company-specific messaging)
- **Non-ABM contacts** → this generic cold nurture sequence (standard marketing cadence)

The two tracks are mutually exclusive. Contacts enrolled in ABM do not receive the generic sequence.

## Implementation Plan

Once client approval is received, Mark will:

1. **Build the email templates** inside SEO (the sending platform), using Carly's approved copy — AI-assisted drafting is an option for formatting/polish.
2. **Set up a HubSpot API integration** to pull eligible non-ABM contacts out of HubSpot on a rolling basis.
3. **Push engagement data back into HubSpot** after sends (open, click, reply events) to keep contact records current.

This mirrors the pattern already established for the Bluepoint client, where the same pull-send-backfill loop is in use.

## Dependencies

- **Content approval from Justin (Aviary)** — Sebastian to email Justin and share approved copy with Mark once confirmed.
- **Database cleanup completion** — the ongoing [[wiki/clients/current/aviary/hubspot-database-cleanup|HubSpot database cleanup]] (Hunter enrichment, deduplication, archiving) should be substantially complete before the sequence launches to avoid sending to bad or duplicate records.
- **ABM automation fix** — the [[wiki/clients/current/aviary/2026-03-24-abm-email-cancellation-fix|ABM email cancellation fix]] (gate on SQL lifecycle stage) should be in place so the two tracks don't interfere with each other.

## Action Items

- [ ] Email Justin re: nurture content; get approval (@Sebastian Gant)
- [ ] Share approved content with Mark once confirmed (@Sebastian Gant)
- [ ] Build cold nurture emails in SEO (@Mark Hope, on approval)
- [ ] Set up HubSpot API pull + data backfill (@Mark Hope, on approval)

## Related

- [[wiki/clients/current/aviary/2026-03-24-abm-email-cancellation-fix|ABM Email Cancellation Fix — SQL Lifecycle Stage Gate]]
- [[wiki/clients/current/aviary/hubspot-database-cleanup|HubSpot Database Cleanup]]
- [[wiki/clients/current/aviary/_index|Aviary Client Overview]]
- [[wiki/meetings/2026-03-24-weekly-call-sebastian|Weekly Call w/ Sebastian — 2026-03-24]]