---
title: "Aviary — Client Index"
type: index
created: "2026-04-05"
updated: "2026-04-05"
source_docs:
  - "raw/2026-04-02-quarra-salesforce-working-call-135070080.md"
tags:
  - client
  - aviary
  - at-risk
  - lead-generation
  - abm
  - hubspot
  - google-ads
  - linkedin
  - nurture-campaign
---

# Aviary — Client Index

## Status

> ⚠️ **At Risk** — Contract under threat due to missed lead generation targets.

| Field | Detail |
|---|---|
| **Status** | Active — At Risk |
| **First Seen** | — |
| **Last Activity** | 2026-04-02 |
| **Key Contacts** | Aaron (client-side), Blessing (client-side) |
| **Primary Owner** | Mark Hope |
| **Supporting Team** | Karly Oykhman, Sebastian Gant, Eshak (dev) |

---

## Situation Summary

Aviary's contract is at risk due to missed lead targets. A complicating factor is that the client's finance-industry audience uses email security bots that inflate open rates, obscuring genuine human engagement and making performance measurement unreliable.

The team has developed a multi-pronged rescue plan to generate more leads across email, paid search, LinkedIn, and the website.

---

## Active Projects

### 1. Bulk Nurture Campaign
- **Goal:** Re-engage contacts not currently in the active sales pipeline or ABM sequences
- **Scope:** ~40k contacts sourced from HubSpot
- **Execution:** Mark building HubSpot list; campaign to be sent via Orbit/SES on a separate sending domain
- **Status:** In setup

### 2. LinkedIn Outreach
- **Goal:** Add a high-engagement second channel to the ABM playbook
- **Constraint:** LinkedIn API too restrictive for personalized automation; manual outreach required
- **Next Step:** Mark to email Aaron/Blessing for LinkedIn login credentials, then hire manual outreach resource
- **Status:** Blocked pending credential access

### 3. Google Ads Optimization
- **Goal:** Improve ad performance and conversion rates based on audit findings
- **Tasks:**
  - Fix final URLs and link business name/logo
  - Upload Credit Union contact list as a Customer Match audience
  - Add LinkedIn overlay targeting
  - Request additional $500 budget to test LinkedIn ads
- **Owner:** Sebastian Gant (ads tasks), Karly Oykhman (manual UI tasks)
- **Status:** In progress

### 4. Website Rebuild (WordPress)
- **Goal:** Improve site performance and enable faster landing page creation
- **Next Step:** Karly to email Eshak for time estimate to rebuild on WordPress
- **Status:** Scoping

---

## Key Contacts

| Name | Role | Notes |
|---|---|---|
| Aaron | Client stakeholder | LinkedIn credentials needed for outreach |
| Blessing | Client stakeholder | CC on LinkedIn credential request |

---

## Open Action Items

- [ ] Set up Aviary bulk nurture: build HubSpot list, configure Orbit/SES, set send limits, start sends — **@Mark Hope**
- [ ] Email Aaron/Blessing re: LinkedIn login; hire manual outreach resource — **@Mark Hope**
- [ ] Fix Aviary Trust Center DNS (Cloudflare CNAME) — **@Mark Hope**
- [ ] Email Eshak re: WordPress rebuild timeline — **@Karly Oykhman**
- [ ] Implement Google Ads audit tasks requiring manual UI work — **@Karly Oykhman**
- [ ] Upload Credit Union contacts to Google Ads Customer Match — **@Sebastian Gant**
- [ ] Request additional $500 budget from Aviary for LinkedIn ads test — **@Sebastian Gant**
- [ ] Implement remaining Google Ads audit tasks — **@Sebastian Gant**

---

## Related Docs

- [[wiki/meetings/2026-04-02-quarra-salesforce-working-call]]
- [[wiki/knowledge/email-bot-inflation-finance-audiences]]
- [[wiki/knowledge/abm-linkedin-outreach-playbook]]