---
title: Google Ads Performance Crisis — Blue Sky Capital
type: article
created: '2025-10-29'
updated: '2025-10-29'
source_docs:
- raw/2025-10-29-mid-week-call-w-melissa-97795421.md
tags:
- google-ads
- client-blue-sky-capital
- ads-performance
- contract-risk
layer: 2
client_source: Blue Sky Capital
industry_context: b2b-services
transferable: false
---

# Google Ads Performance Crisis — Blue Sky Capital

## Overview

Blue Sky Capital's Google Ads campaign launched Monday–Tuesday (Oct 27–28, 2025) and is showing critically low impression counts: **3 impressions** on one ad and **1 impression** on another as of Wednesday, Oct 29. Given that the targeted keywords are described as high-volume, this performance is anomalous and suggests a configuration error or account issue rather than a market problem.

The situation is compounded by the client (Jim) having already downgraded to a **month-to-month contract**, citing uncertainty about the initiative's viability. This makes resolving the impression issue urgent — poor early performance with no clear explanation risks losing the account entirely.

## Status

| Item | Detail |
|---|---|
| Campaign launch | Mon–Tue, Oct 27–28, 2025 |
| Impressions (as of Oct 29) | 3 (ad 1), 1 (ad 2) |
| Contract status | Downgraded to month-to-month |
| Client contact | Jim |
| Assigned team | Gilbert (ads), Anup (backend/conversion tracking) |
| Next client update | Monday, Nov 3 (Melissa to contact Jim) |

## Key Decisions

- **Gilbert and Anup must investigate immediately.** Anup was already reviewing backend/conversion tracking on Oct 29. Gilbert needs to be assigned and treat this as a priority, checking the account at least twice per day.
- **Melissa will update Jim on Monday**, framing the work as a long-term strategy — not a quick-win play. The message: "Nobody wants to pay for nothing, but this isn't the kind of thing you turn on Monday and have results Tuesday."
- **LinkedIn ads are a future option.** Jim has added a credit card to LinkedIn, opening the door for a LinkedIn ad campaign as a supplementary channel.

## Known Issues & Context

- **Chatbot on landing page** should have been removed prior to launch but was still present as of Oct 29. Melissa flagged this as an action item.
- **Press release brand name typo** (separate issue, same client): a typo in the brand name was missed by multiple reviewers including the client, who approved the final version. The SEO impact is minimal — press release value is in backlinks, not text — but it is a brand reputation concern. Jim has been grumbling about it.
- **Client temperament:** Jim is skeptical and impatient. He held the project for 1–2 weeks before approving, then pushed back on timeline. He was not originally planning to run ads; Melissa sold him on it as a necessary traffic driver for the landing page.

## Action Items

- [ ] **Gilbert & Anup** — Investigate root cause of low impressions; check for errors, disapprovals, or bidding issues. Check account 2x/day. (@Gilbert, @Anup)
- [ ] **Melissa** — Remove chatbot from Blue Sky Capital landing page. (@Melissa)
- [ ] **Melissa** — Follow up with Jim on Monday (Nov 3) with a status update; frame as long-term strategy. (@Melissa)
- [ ] **Mark** — Invoice Blue Sky Capital (invoice not yet sent as of Oct 29). (@Mark)

## Related

- [[wiki/clients/current/blue-sky/_index]] — Blue Sky Capital client overview
- [[wiki/meetings/2025-10-29-mid-week-call-melissa-mark]] — Source meeting notes