---
title: Performance-Based Proposal
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-10-mid-week-call-w-melissa-107838385.md
tags:
- blue-sky
- proposal
- performance-based
- business-development
layer: 2
client_source: Blue Sky Capital
industry_context: b2b-services
transferable: false
---

# Performance-Based Proposal

## Overview

Following a conversation between Mark and Melissa, Asymmetric is preparing a performance-based pricing proposal for Blue Sky. This proposal structure was chosen as an alternative to the standard retainer model, likely to lower the barrier to re-engagement or continued work with the client.

Melissa is drafting the proposal and will route it through Mark for review before sending to the client.

## Background

Blue Sky came up briefly during the [[wiki/internal/meetings/2026-04-05-mid-week-call-melissa|Mid-Week Call with Melissa (Dec 10)]] as a client requiring a non-standard commercial approach. The decision to pursue a performance-based structure was made in a prior conversation between Mark and Melissa ("per our conversation last night").

No specific services, KPIs, or payment triggers were detailed in the source meeting — those are to be worked out in the draft.

## Proposal Status

| Field | Detail |
|---|---|
| Status | **Draft in progress** |
| Owner | Melissa Cusumano |
| Reviewer | Mark Hope |
| Target | Blue Sky client contact |

## Key Decisions

- **Pricing model:** Performance-based (pay-by-results), not a flat retainer
- **Process:** Melissa drafts → Mark reviews → send to client
- Specific performance metrics and payment triggers TBD in the draft

## Action Items

- [ ] Melissa to draft performance-based proposal for Blue Sky (@Melissa Cusumano)
- [ ] Send draft to Mark for review before client delivery (@Melissa Cusumano)
- [ ] Mark to review and approve proposal (@Mark Hope)
- [ ] Send approved proposal to Blue Sky client (@Melissa Cusumano)

## Related

- [[wiki/clients/current/blue-sky/_index|Blue Sky Client Overview]]
- [[wiki/internal/meetings/2026-04-05-mid-week-call-melissa|Mid-Week Call with Melissa — Dec 10]]