---
title: BluepointATM — Analytics Reporting — 2025-10-31
type: article
created: '2025-10-31'
updated: '2025-10-31'
source_docs:
- raw/2025-10-31-weekly-end-of-week-call-w-melissa-98368109.md
tags:
- bluepoint
- analytics
- reporting
- gamma-ai
- operations
layer: 2
client_source: BluepointATM
industry_context: b2b-services
transferable: false
---

# BluepointATM — Analytics Reporting — 2025-10-31

## Overview

During the [[wiki/meetings/2025-10-31-weekly-eow-call-melissa|2025-10-31 end-of-week call]], Melissa flagged that Bluepoint has requested monthly analytics reports as a new deliverable. This is a standing requirement going forward, not a one-off ask.

Melissa and Ben are taking point on producing the first report, planning to use [[wiki/knowledge/tools/gamma-ai|Gamma AI]] to compile and present the data — pulling in Excel exports and formatting them into a shareable presentation.

## Key Details

- **New requirement:** Monthly analytics reports for Bluepoint
- **First report:** Melissa and Ben to collaborate; meeting scheduled for Monday (2025-11-03)
- **Tooling:** Gamma AI — feed in Excel data exports, generate a formatted analytics presentation
- **Retainer status:** Unclear as of this call; Melissa to email Cora to confirm whether the retainer is active

## Action Items

- [ ] Melissa and Ben meet Monday to build first Bluepoint analytics report using Gamma AI
- [ ] Email Cora re: Bluepoint retainer status (@Melissa Cusumano)

## Context & Notes

Melissa referenced the approach Mark uses for sales presentations in Gamma — feeding structured data and letting the tool organize it — as the model for this report. The goal is a repeatable, low-friction process that can be handed off or templated for future months.

There was a brief aside about team concerns around AI tools (specifically Mikhail's skepticism about Gamma replacing design work). The consensus was that Gamma is a productivity layer, not a replacement for strategic or design judgment — relevant context if the analytics report workflow gets socialized more broadly.

## Related

- [[wiki/clients/current/bluepoint/_index|Bluepoint Client Index]]
- [[wiki/knowledge/tools/gamma-ai|Gamma AI]]
- [[wiki/meetings/2025-10-31-weekly-eow-call-melissa|2025-10-31 EOW Call — Melissa]]