---
title: BluepointATM Three-Email Flow
type: article
created: '2026-01-22'
updated: '2026-01-22'
source_docs:
- raw/2026-01-22-sprint-planning-meeting-116396706.md
tags:
- bluepoint
- hubspot
- email
- automation
- raphael
- karly
layer: 2
client_source: BluepointATM
industry_context: b2b-services
transferable: false
---

# BluepointATM Three-Email Flow

## Overview

A simple three-email automation flow for BluepointATM, built in HubSpot as part of the New York campaign. The work is divided between Raphael (email builds) and Karly (automation setup).

## Scope

- **Number of emails:** 3
- **Platform:** HubSpot
- **Campaign:** New York campaign
- **Complexity:** Simple — no custom graphics or HTML required; standard HubSpot email builder

## Ownership

| Role | Owner | Responsibility |
|---|---|---|
| Email Build | Raphael Mangadap | Build the three email templates in HubSpot |
| Automation Setup | Karly Oykhman | Configure the automation flow / sequences |

## Status

Assigned to Raphael during the [[wiki/meetings/2026-01-22-sprint-planning|2026-01-22 Sprint Planning]] session. Task was surfaced as part of the broader email build strategy discussion, where work was divided by platform complexity:

- Complex, HTML-based marketing emails → Raphael in Salesforce Account Engagement (see [[wiki/clients/current/cora-italia/salesforce-email-build|Cora Italia Salesforce Email Build]])
- Simple, text-only emails → Avoke in HubSpot (see [[wiki/clients/current/papertube/email-build|PaperTube Email Build]])
- This flow → Raphael builds, Karly automates

## Notes

- Raphael is responsible only for building the email templates; he should **not** configure the automation sequences
- Karly will handle all automation logic after templates are complete
- Emails are straightforward enough that no special HTML or design work is needed — standard HubSpot builder is sufficient
- Raphael has established HubSpot experience; no platform ramp-up expected

## Related

- [[wiki/meetings/2026-01-22-sprint-planning|Sprint Planning Meeting — 2026-01-22]]
- [[wiki/clients/current/bluepoint/_index|BluepointATM Client Index]]
- [[wiki/clients/current/cora-italia/salesforce-email-build|Cora Italia Salesforce Email Build]]
- [[wiki/clients/current/papertube/email-build|PaperTube Email Build]]