---
title: Ad Review Call — 2026-04-05
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-07-ad-review-call-92342075.md
tags:
- meeting
- advertising
- google-ads
- bluepoint
- pmax
- landing-pages
- client-review
layer: 2
client_source: BluepointATM
industry_context: b2b-services
transferable: false
---

# Ad Review Call — 2026-04-05

## Overview

Bluepoint was reviewed as part of a broader weekly ad review call covering five clients. Melissa Cusumano led the Bluepoint portion ahead of a scheduled client call the following day. The primary updates were recent landing page changes and campaign cost adjustments, with the PMAX campaign continuing to perform well.

**Attendees:** Melissa Cusumano, Gilbert Barrongo, Mark Hope (partial — Bluepoint portion)

**Related meeting:** [[wiki/meetings/2026-04-05-ad-review-call]]

---

## Key Decisions

- **No strategic changes made.** Landing pages were updated late the prior week; too early to assess impact on conversion performance.
- **Campaign costs updated.** Melissa adjusted daily budgets the day prior to the call (updated to $160 and $115 across campaigns; a $27/day figure was also corrected at the top-level view).
- **PMAX campaign noted as impressive.** The team had already highlighted this to the client in the previous week's call; no changes recommended.

---

## Campaign Status

| Area | Status | Notes |
|---|---|---|
| Landing Pages | Recently updated | Changed late the week prior; impact not yet visible in data |
| PMAX Campaign | Strong | Previously flagged to client as a standout performer |
| Campaign Costs | Updated | Adjusted by Melissa the day before this call |
| Conversion Goals | In progress | Gilbert flagged conversion action cleanup tasks to Anup via ClickUp |

---

## Action Items

| # | Action | Owner | Status |
|---|---|---|---|
| 1 | Monitor landing page performance in upcoming weeks | Melissa / Gilbert | Ongoing |
| 2 | Ensure conversion goal updates are completed for Bluepoint account | Anup (via ClickUp task) | In progress |

---

## Transcript Excerpts

> **Melissa Cusumano:** "I know we updated landing pages just late last week. So I don't think we'll see a whole lot of change to that."

> **Melissa Cusumano:** "It's too early to talk about whether or not the landing pages are doing something different."

> **Melissa Cusumano:** "We just talked to him last week about how impressive the PMAX is."

---

## Related

- [[wiki/clients/current/bluepoint/_index]]
- [[wiki/meetings/2026-04-05-ad-review-call]]
- [[wiki/clients/current/adavacare/2026-04-05-ad-review-call]]
- [[wiki/clients/current/scullin/2026-04-05-ad-review-call]]