---
title: Bluepoint SEO — Domain Rating Progress
type: article
created: '2025-11-03'
updated: '2025-11-03'
source_docs:
- raw/2025-11-03-monday-call-w-melissa-98664114.md
tags:
- seo
- bluepoint
- domain-rating
- smtp
layer: 2
client_source: BluepointATM
industry_context: b2b-services
transferable: false
---

# Bluepoint SEO — Domain Rating Progress

## Overview

Bluepoint's SEO campaign is progressing toward a Domain Rating (DR) target of 40. As of the November 3, 2025 weekly sync, Bluepoint's DR stands at **29**. The team is not yet enrolled in a premium link-building tier, which may partially explain why some competitors rank higher.

A missing SMTP configuration was also identified as a pending technical task that needs to be resolved to enable email functionality on the Bluepoint site.

## Current Status

| Metric | Value |
|---|---|
| Domain Rating (DR) | 29 |
| DR Target | 40 |
| Premium Service Active | No |
| SMTP Configured | Pending |

## Background

Client contact **Mike** (Bluepoint) raised a question about why a competitor is ranking above Bluepoint in search results. Melissa and Mark reviewed the situation during the [[meetings/2025-11-03-monday-call-w-melissa|2025-11-03 Monday Call]]. Likely explanations include:

- The competitor has a higher Domain Rating
- The competitor may be paying for a premium SEO/link-building service

Bluepoint's DR of 29 is considered solid progress for a campaign not yet using premium services. The target of 40 is the threshold the team is working toward before assessing next steps.

## SMTP Configuration

An SMTP configuration was found to be missing from the Bluepoint site as of this meeting. This is required for email functionality. Mark Hope was assigned to add the SMTP configuration.

> **Note:** Doodla B2B SMTP was completed around the same time and should not be confused with the Bluepoint task.

## Action Items

- [x] **Mark Hope** — Add SMTP configuration to Bluepoint site
- [ ] **Melissa Cusumano** — Discuss DR findings and competitor ranking with Mike (Bluepoint) on Wednesday
- [ ] **Melissa Cusumano** — Investigate the specific competitor ranking above Bluepoint; report findings to Mike
- [ ] **Melissa Cusumano** — Raise failed payment / subscription cancellation risk with Mike

## Related Notes

- Citrus DR is at 27 (up 3 points from 24) — see [[clients/current/citrus/seo-domain-rating-tracking|Citrus SEO Tracking]] if created
- Axley is enrolled in a premium SEO service; Melissa to ask Jim at Blue Sky whether this is worth pursuing for other clients
- Adopacare has a failed payment with subscription cancellation pending — unrelated to SEO campaign

## References

- [[meetings/2025-11-03-monday-call-w-melissa|Monday Call w/ Melissa — 2025-11-03]]
- Source recording: [Fathom Video](https://fathom.video/share/gyQFRUcXV3T3vzjzqmBSx3NJ_5J2zqyd)