---
title: Geofencing Campaign — Priority Launch (2026-03-19)
type: article
created: '2026-03-19'
updated: '2026-03-19'
source_docs:
- raw/2026-03-19-team-stand-up-131220009.md
tags:
- citrus-america
- geofencing
- campaign
- high-priority
- google-ads
layer: 2
client_source: Citrus America
industry_context: food-beverage
transferable: false
---

# Geofencing Campaign — Priority Launch (2026-03-19)

## Overview

The Citrus America geofencing campaign was flagged as the **top priority** in the [[wiki/meetings/2026-03-19-team-stand-up|2026-03-19 Team Stand Up]]. This is the third attempt at launching this campaign after two previous attempts failed. The client has been informed and is open to adopting a new Google protocol recommended by the team.

Gilbert is the lead on this campaign and committed to launching and closely monitoring it.

## Background

- Two prior geofencing campaign attempts for Citrus America were unsuccessful.
- The client has expressed openness to new protocols and team recommendations, removing a potential blocker for trying a different approach.
- Melissa flagged this as a tag-team effort — she planned to check in Monday morning to confirm the campaign was live.

## Status (as of 2026-03-19)

| Field | Detail |
|---|---|
| **Owner** | Gilbert Barrongo |
| **Priority** | High |
| **Status** | In Progress — launching imminently |
| **Client** | [[wiki/clients/current/citrus-america/_index|Citrus America]] |
| **Previous Attempts** | 2 (both failed) |
| **Client Stance** | Open to new protocol/recommendations |

## Key Notes

- Gilbert confirmed he needs no additional resources from Melissa to proceed.
- The campaign is to be **monitored closely** after launch, with adjustments made as needed.
- Melissa indicated she would follow up Monday morning (2026-03-24) to verify launch status.
- Andrzej's design team is concurrently producing **Citrus America LinkedIn video ads** and a new image featuring Brian's family, which may be related deliverables for the broader Citrus America push.

## Related Work

- [[wiki/clients/current/citrus-america/_index|Citrus America — Client Overview]]
- Andrzej: Citrus America LinkedIn video ads (in progress as of 2026-03-19)
- Melissa: Citrus America task work noted in her daily priorities for 2026-03-19

## Action Items

| Owner | Action | Due |
|---|---|---|
| Gilbert | Launch geofencing campaign using new Google protocol | ASAP (target: week of 2026-03-24) |
| Gilbert | Monitor campaign closely and adjust as needed | Ongoing post-launch |
| Melissa | Follow up Monday morning to confirm campaign is live | 2026-03-24 |

## Source

Discussed in [[wiki/meetings/2026-03-19-team-stand-up|Team Stand Up — 2026-03-19]]. See transcript timestamps ~3:34 and ~4:00 for context.