---
title: SEO Recovery — Sitemap & Technical Fixes
type: article
created: '2026-02-18'
updated: '2026-02-18'
source_docs:
- raw/2026-02-18-weekly-call-inventory-performance-marketing-123376412.md
tags:
- cordwainer
- seo
- technical-seo
- sitemap
- search-impressions
layer: 2
client_source: The Cordwainer
industry_context: senior-living
transferable: false
---

# SEO Recovery — Sitemap & Technical Fixes

## Overview

As of the week of 2026-02-18, Cordwainer's organic search performance has rebounded significantly following a round of critical technical SEO fixes. The site had been suppressed in Google's index due to the absence of a sitemap and a cluster of unresolved technical errors. After those issues were addressed, daily search impressions doubled — confirming the fixes are working and establishing a solid foundation for content marketing efforts.

This was discussed during the [[wiki/meetings/2026-02-18-weekly-call-inventory-performance-marketing|2026-02-18 Weekly Call]].

---

## Problem

The Cordwainer site was missing a sitemap entirely and had numerous technical errors that were preventing Google from properly crawling and indexing its pages. Without a sitemap, Google had limited visibility into the site's structure, and the outstanding errors further suppressed indexation.

Additionally, a duplicate security header was identified on the site (noted by Mark Hope during the call). Resolving it was expected to bring the site's security score from an A to an A+.

---

## Actions Taken

- **Added a sitemap** to the Cordwainer site
- **Resolved all outstanding technical errors** flagged in the site audit
- **Identified a duplicate security header** — assigned to Mark Hope to fix (see [[wiki/clients/current/cordwainer/_index|Cordwainer client page]] for current task status)

---

## Results

| Metric | Before | After |
|---|---|---|
| Daily Search Impressions | ~1,400 | ~2,800 |
| Change | — | +100% |

The doubling of impressions confirms that Google is now crawling and surfacing the site's pages at a meaningfully higher rate.

---

## Next Steps & Context

With the technical foundation now in place, the team identified content marketing as the logical next phase. Specifically:

- **Blogging aggressively** was called out as the right move given the improved crawlability
- **Domain rating improvement** was flagged as a parallel priority — the team intends to work with a link-building agency to raise DR
- Keywords and organic traffic are beginning to move in the right direction

An internal Cordwainer strategy meeting was scheduled for 2026-02-19 (attendees: Sebastian Gant, Mark Hope) to plan next steps with the client (Bodo and Tamelyn).

> **Note:** Tamelyn (Bodo's wife) independently modified Meta Ads campaigns without notifying the team — adding a lead form and new creative. This was flagged as an agenda item for the 2026-02-19 client meeting.

---

## Key Contacts

- **Bodo** — client primary contact; responsive and eager to move quickly
- **Tamelyn** — Bodo's wife; also active on the account
- **Sebastian Gant** — account lead at Asymmetric
- **Mark Hope** — technical fixes (security header, site health)

---

## Related

- [[wiki/clients/current/cordwainer/_index|Cordwainer Client Index]]
- [[wiki/meetings/2026-02-18-weekly-call-inventory-performance-marketing|2026-02-18 Weekly Call — Inventory & Performance Marketing]]