---
title: Marketing Review & 2026 Planning — 2025-11-03
type: article
created: '2025-11-03'
updated: '2025-11-03'
source_docs:
- raw/2025-11-03-crazy-lennys-marketing-meeting-98725813.md
tags:
- meeting
- client
- crazy-lennys
- marketing
- video-production
- sales-sheets
- 2026-strategy
layer: 2
client_source: Crazy Lenny's E-Bikes
industry_context: ecommerce
transferable: false
---

# Marketing Review & 2026 Planning — 2025-11-03

Quick check-in with Steve Lindenau to review active marketing deliverables and set up a dedicated 2026 strategy session. Steve was short-staffed, so the call was kept brief.

**Attendees:** Karly Oykhman, Avokerie Onorimuo, Mark Hope (Asymmetric); Steve Lindenau (Crazy Lenny's)

---

## Key Decisions

- **Video production approved at $3,500.** The quote increased from the original $2,500 because the initial estimate was based on a simpler in-store concept; the approved storyboard requires an on-location shoot. Steve accepted the higher cost, though noted he wasn't thrilled.
- **Sales sheet format approved as front-and-back.** Front carries the primary marketing content; back carries specs.
- **2026 strategy session scheduled for the following Monday** on the recurring call slot, with Mark joining for strategic input.

---

## Active Deliverables

### Video Production

- **Location:** Same park used for the previous shoot (Dan to confirm name).
- **Logistics:** Half-day shoot, early morning. Steve to provide 1–2 riders.
- **Quote:** $3,500 — approved by Steve.
- **Storyboard:** Content approved by Steve.
- **Background:** Original $2,500 quote was based on a simpler in-store/glamour-shot concept. Once Dan reviewed the actual reference video, the scope was revised upward.

### Sales Sheets

- **Format:** Front-and-back approved. Specs go on the back, matching the 2.0 sheet format.
- **2.0 sheet:** In good shape; serves as the template.
- **3.0 sheet — two open issues:**
  1. **Wrong bike image.** Placeholder image is not the 3.0; must be replaced.
  2. **Missing spec chart.** The 2.0 e-guide includes a spec chart at the bottom; the 3.0 equivalent doesn't exist yet. Steve will locate and send it. Without it, the 3.0 sheet can't match the established format.

### Winter Storage Emails

- Approved and resent Monday afternoon. No further action needed.

---

## 2026 Strategy Session

- **Scheduled:** Next Monday (2025-11-10) on the recurring call.
- **Participants:** Karly, Steve, Mark.
- **Goal:** Develop 2026 marketing objectives aligned with Crazy Lenny's business goals.
- **Key context Steve flagged:** The business goes into "hibernation" January–March — minimal marketing activity. Things pick back up significantly in April. Strategy planning must account for this seasonal rhythm.

---

## Action Items

| Owner | Item | Status |
|---|---|---|
| Karly Oykhman | Send recap email to Steve covering video shoot details (location, early AM, 1–2 riders, half-day, $3,500 quote) | ☐ Open |
| Karly Oykhman | Update 3.0 sales sheet: replace placeholder image with correct 3.0 bike photo | ☐ Blocked — awaiting spec chart |
| Karly Oykhman | Add spec chart to back of 3.0 sales sheet once received | ☐ Blocked — awaiting spec chart |
| Karly Oykhman | Schedule 2026 strategy call for 2025-11-10 with Mark | ☐ Open |
| Steve Lindenau | Send 3.0 spec chart to Karly | ☐ Open |
| Steve Lindenau | Arrange 1–2 riders for video shoot | ☐ Open |

---

## Related

- [[wiki/clients/current/crazy-lennys/_index]]