---
title: Marketing Meeting — 2025-12-29
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-29-crazy-lennys-marketing-meeting-111077121.md
tags:
- client/crazy-lennys
- google-ads
- landing-pages
- sms-marketing
- conversion-optimization
layer: 2
client_source: Crazy Lenny's E-Bikes
industry_context: ecommerce
transferable: false
---

# Marketing Meeting — 2025-12-29

**Client:** [[wiki/clients/current/crazy-lennys/index|Crazy Lenny's E-Bikes]]
**Attendees:** Steve Lindenau (client), Karly Oykhman (Asymmetric), Avokerie Onorimuo (Asymmetric)
**Source:** [Fathom Recording](https://fathom.video/calls/517093988)

## Overview

Two-topic meeting: reviewed four new Google Ads-specific landing pages built to improve conversion rates, and planned an SMS list growth campaign. Next meeting rescheduled to January 16 due to Steve's travel.

---

## Key Decisions

- **Four landing pages approved** for the active Google Ads campaigns (retargeting, local store, generic, branded), with one pending image update before activation.
- **Retargeting page hero image** to be replaced with an e-bike photo — current store sign image doesn't communicate the product, which risks user confusion on arrival.
- **SMS growth campaign** will launch via email blast to existing customer list + website pop-up. No 10% discount offer at launch; test organic sign-up interest first and add incentive later if needed.
- **Next meeting moved to January 16.** Jan 5 and Jan 12 meetings cancelled. Steve departs January 5 for travel.

---

## Topics

### Promo Performance Review

Recent holiday promos rated **3–4/10** by Steve — low traffic and sales. Attribution: weak economy rather than promo quality or execution. Current channel mix (email + social) considered appropriate for the environment. SMS is seen as a potential incremental channel.

> *"I truly think we're doing the best we can. We're hitting it with email, we're hitting it on social media, and the promos look good."* — Steve Lindenau

---

### Google Ads Landing Page Optimization

**Problem:** Google Ads traffic directed to main website pages has a high bounce rate. Users have too many navigation options and no focused conversion path.

**Solution:** Campaign-specific landing pages with:
- No main navigation menu (removes distraction)
- Two primary CTAs: **"Book free consultation"** (lead form) and **"Get directions"** (in-store traffic)
- Testimonials and social proof sections
- Footer link to full website for users who want to browse further

#### Page-by-Page Review

| Page | Campaign | Status | Notes |
|---|---|---|---|
| Retargeting | Retargeting campaign | **Pending image update** | Replace hero (store sign) with e-bike image |
| Local Store | "E-bike near me" searches | **Approved** | Focused on driving in-store visits; includes rental rates and location |
| Generic | General brand searches | **Approved** | Interior store photo acceptable as-is |
| Branded | "Crazy Lenny's e-bikes" searches | **Approved** | Includes social links, e-bike quiz finder, testimonials |

---

### SMS List Growth Campaign

**Goal:** Build the SMS subscriber list using existing touchpoints.

**Tactics approved:**
1. Email campaign to existing customer list
2. Website pop-up

**Offer decision:** Launch without a 10% discount. Test whether organic value proposition ("get deals sent directly to you") drives sign-ups before adding an incentive.

Drafts (email copy + pop-up graphic) to be sent to **Steve and Evan** for approval before launch. Steve needs to approve by January 5 (departure date) via his standard email.

---

## Action Items

- [ ] Update retargeting LP hero image to feature an e-bike (@Karly)
- [ ] Activate all four landing pages in Google Ads (@Karly)
- [ ] Email Steve landing page previews for final review (@Karly)
- [ ] Draft SMS signup email and pop-up graphic (no 10% offer); send to Steve + Evan for approval (@Karly)
- [ ] Cancel Jan 5 and Jan 12 meetings with Steve (@Karly)
- [ ] Schedule Jan 16 meeting with Steve (@Karly)
- [ ] CC Steve's AOL email on all communications through mid-January (@Karly)
- [ ] Steve to review and approve SMS campaign drafts by Jan 5 (@Steve)

---

## Notes

- Steve departs January 5 for a culinary trip to Mexico (Oaxaca, Puebla, Mexico City). Outlook unreliable while traveling — **copy all emails to his AOL address** through approximately January 16.
- Evan (likely Evan at Crazy Lenny's) should be included on SMS campaign approval chain.

---

## Related

- [[wiki/clients/current/crazy-lennys/index|Crazy Lenny's — Client Index]]