---
title: Crazy Lenny's E-Bikes — Retainer Expansion (2026-02-26)
type: article
created: '2026-02-26'
updated: '2026-02-26'
source_docs:
- raw/2026-02-26-review-of-draft-client-q2-okrs-125682121.md
tags:
- crazy-lennys
- retainer
- account-management
- growth
layer: 2
client_source: Crazy Lenny's E-Bikes
industry_context: ecommerce
transferable: false
---

# Crazy Lenny's E-Bikes — Retainer Expansion (2026-02-26)

## Overview

During the [[wiki/meetings/2026-02-26-q2-okr-review|Q2 OKR Review meeting]], Mark reported a lunch with Steve (Crazy Lenny's owner) in which Steve expressed intent to increase his retainer and re-engage marketing efforts. The account had been at a reduced level, but Steve is ready to scale back up.

## Key Signal

Steve referenced a specific week when temperatures hit 50°F and the business sold **17 bikes in a single week** — a strong proof point that marketing spend directly drives sales volume for this seasonally sensitive business. Cold weather since then has dampened activity, but Steve's confidence in the ROI is intact.

## Retainer Status

- Steve is discussing returning to approximately a **$5,000/month retainer** (described as "five or close")
- Previously operating at a reduced level
- Mark characterized him as "good to go" and "definitely back"

## Account Coverage

- **Primary:** Mark Hope, Melissa Cusumano, Karly Oykhman
- Mark is noted as heavily involved despite the account being listed under others

## Next Steps

- No immediate action items assigned in this meeting; situation is in a holding pattern pending Steve's formal commitment
- Monitor for retainer increase confirmation and update account assignment spreadsheet accordingly

## Related

- [[wiki/meetings/2026-02-26-q2-okr-review|Q2 OKR Review — 2026-02-26]]
- [[wiki/clients/current/crazy-lennys/_index|Crazy Lenny's E-Bikes]]