---
title: Google Ads Reactivation & Exterior Signage
type: article
created: '2026-03-25'
updated: '2026-03-25'
source_docs:
- raw/2026-03-25-meeting-schedule-page-132874855.md
tags:
- crazy-lennys
- google-ads
- paid-media
- signage
- operations
layer: 2
client_source: Crazy Lenny's E-Bikes
industry_context: ecommerce
transferable: false
---

# Google Ads Reactivation & Exterior Signage

## Overview

Two concurrent projects are active for Crazy Lenny's: reactivation of their Google Ads campaign following a payment lapse, and an exploratory project for an exterior building sign. Both are constrained by the client's limited budget.

## Google Ads Reactivation

The Google Ads account had gone dormant — likely paused due to a missing or expired payment method. As of the 2026-03-25 sync, the client provided a credit card and Mark confirmed the account is being reactivated.

**Status:** Reactivating — credit card received, ads going back live.

## Exterior Building Sign

Melissa is working with Steve on sourcing an exterior building sign for Crazy Lenny's. Vendor meetings are underway to explore options.

**Constraint:** Client has explicitly flagged a limited budget. The directive is to keep proposals modest — "don't make it too crazy."

**Status:** In progress — vendor conversations ongoing.

## Key Decisions

- Google Ads reactivation proceeds now that billing is resolved
- Exterior sign project scoped conservatively per client budget guidance

## Action Items

- [ ] Reactivate Google Ads account with new credit card on file (@Mark Hope)
- [ ] Continue vendor meetings for exterior building sign; keep options within client budget (@Melissa Cusumano / Steve)

## Notes

- No mention of specific ad budget or campaign structure for the reactivated Google Ads account — confirm spend level with client before launch
- Exterior sign project appears to be handled partly through a vendor relationship managed by Steve; coordinate on timeline

## Related

- [[wiki/clients/current/crazy-lennys/_index]]