---
title: 'First Task: Social Graphics for Free Cooler Promo'
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-05-roy-melissa-sync-127437860.md
tags:
- crazy-lennys
- social-media
- design
- canva
- clickup
- onboarding
- roy-tolosa
layer: 2
client_source: Crazy Lenny's E-Bikes
industry_context: ecommerce
transferable: false
---

# First Task: Social Graphics for Free Cooler Promo

## Overview

Roy's first assigned task at Asymmetric: design two social media graphics for Crazy Lenny's "free 45-quart cooler with e-bike purchase" weekend promotional campaign. This task serves as a brand familiarization exercise and a demonstration of Roy's design approach for Melissa and Carly to review.

**Assigned in:** [[wiki/meetings/2026-04-05-roy-melissa-sync]]
**Client:** [[wiki/clients/current/crazy-lennys/index]]
**Assigned to:** Roy Tolosa
**Reviewers:** Melissa Cusumano, Carly

---

## Campaign Brief

| Field | Detail |
|---|---|
| **Promotion** | Free 45-quart cooler with any new e-bike purchase |
| **Timing** | This weekend only |
| **Deliverables** | 2 graphic options + social copy |
| **Suggested headline** | "E-bikes just got cooler" |

The graphic should feature an e-bike prominently, with a cooler element incorporated (e.g., in a corner). Copy for the social post caption should accompany the graphics but does not need to appear on the graphic itself.

---

## Design Process

### Canva Setup

1. Open **Canva → Projects → Crazy Lenny's folder**
2. Browse existing templates to understand brand style (fonts, colors, layout patterns)
3. Select a suitable existing design and **duplicate it** (do not edit originals)
4. Rename the copy: `Crazy Lenny's March Promo`
5. Create two distinct graphic variations within the file, labeling pages **Promo 1** and **Promo 2**

### Design Guidelines

- **Fonts:** Use existing brand fonts; sizing can be adjusted for promotional emphasis
- **Logo:** Include the Crazy Lenny's logo (note: some older templates omit it — include it)
- **Creative freedom:** Variations in layout and feel are encouraged within brand constraints
- **Time estimate:** The ClickUp task shows 1 hour, but this is a guideline only — take the time needed to learn the brand on this first task

---

## Submission Workflow

### Step 1 — Prepare the Google Doc

Navigate to **Google Drive → Shared → Crazy Lenny's → Content → Social Post** and create a new Google Doc containing:
- Downloaded graphic images (Promo 1 and Promo 2)
- Proposed social media caption copy for each option

This mirrors the format used by the previous social media team member.

### Step 2 — Update ClickUp

1. Move task status from **To Do → In Progress** when work begins
2. When ready for review, move status to **Internal Review**
3. In the task comments, tag **@Melissa** and **@Carly** with a note linking to or describing the deliverables

### Step 3 — Notify via Slack

Send a direct Slack message to Melissa (and optionally Carly) to flag that the task is in Internal Review. Melissa has ClickUp notifications turned off, so Slack is the reliable fallback. Carly has notifications on but a heads-up is still good practice.

> **Note:** Melissa is creating a dedicated **#social-media** Slack channel for ongoing social discussions. Once live, use that channel for submission notifications.

---

## Platform Context

Crazy Lenny's social posts are published via **GoHighLevel**. Roy will be walked through the GoHighLevel posting workflow by Melissa or Carly once the design review is complete. This is intentionally deferred until after the design/copy review step.

See also: [[wiki/clients/current/skallen/index]] — the parallel onboarding project uses **HubSpot** instead, giving Roy exposure to both platforms early on.

---

## Action Items

| Owner | Action | Status |
|---|---|---|
| Roy | Create two graphic options in Canva (duplicate existing template) | 🔲 Open |
| Roy | Write social caption copy for each graphic option | 🔲 Open |
| Roy | Compile graphics + copy into Google Doc under Shared → Crazy Lenny's → Content → Social Post | 🔲 Open |
| Roy | Move ClickUp task to Internal Review; tag @Melissa and @Carly in comments | 🔲 Open |
| Roy | Send Slack notification to Melissa when submitted | 🔲 Open |
| Melissa | Create #social-media Slack channel and add Roy, Sebastian, Carly | 🔲 Open |
| Melissa | Review submitted graphics and copy with Carly | 🔲 Open |

---

## Related

- [[wiki/meetings/2026-04-05-roy-melissa-sync]]
- [[wiki/clients/current/crazy-lennys/index]]
- [[wiki/clients/current/skallen/index]]
- [[wiki/workflow/clickup-task-lifecycle]]