---
title: Google Ads Account Review — Crazy Lenny's
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-08-ben-check-in-92755191.md
tags:
- google-ads
- crazy-lennys
- campaign-analysis
- chatgpt
- ai-tools
layer: 2
client_source: Crazy Lenny's E-Bikes
industry_context: ecommerce
transferable: false
---

# Google Ads Account Review — Crazy Lenny's

## Overview

Ben San Fratello began an initial review of the Crazy Lenny's Google Ads account during a check-in with Mark Hope on 2026-04-05. The session focused on establishing a repeatable process for AI-assisted campaign analysis using ChatGPT, with Crazy Lenny's identified as the next account to run through that workflow.

No deep-dive findings were documented in this session — the Crazy Lenny's review was in early stages, with Ben having spent time in the account prior to the call. The bulk of the session was a live walkthrough using [[wiki/clients/current/citrus-america/index|Citrus America]] as the demonstration account.

## Context

Ben noted he had already spent time inside the Crazy Lenny's Google Ads account, with a focus on paid search campaigns. This followed prior work on the analytics side. The account was flagged as the next candidate for the ChatGPT-assisted analysis process Mark demonstrated during this call.

## Recommended Analysis Process

Based on the process Mark demonstrated using Citrus America's account, the following steps apply to the Crazy Lenny's review:

1. **Filter active campaigns** — In Google Ads, set Campaign Status to "All Enabled" and date range to last 30 days
2. **Download campaign report** — Export as Excel (ChatGPT performs better with `.xlsx` than CSV)
3. **Upload to ChatGPT** — Create a project in the Asymmetric Marketing team account named for the client; upload the file and ask for a full campaign analysis
4. **Pull supporting reports as needed** — Search term report and keyword report for underperforming campaigns add diagnostic depth
5. **Review AI output** — Look for issues with bid strategy, budget allocation, keyword selection, negative keyword gaps, and landing page mismatch
6. **Escalate significant findings** — Flag anything glaringly wrong (e.g., budget waste, zero conversions) to the account manager immediately

See [[wiki/knowledge/ai-tools/chatgpt-google-ads-analysis|ChatGPT for Google Ads Analysis]] for the generalized workflow.

## Action Items

- [ ] Review Crazy Lenny's Google Ads account using ChatGPT — download campaign data, upload to a new ChatGPT project, and generate recommendations (@Ben San Fratello)

## Related

- [[wiki/clients/current/crazy-lennys/index|Crazy Lenny's Client Index]]
- [[wiki/clients/current/citrus-america/2026-04-05-chatgpt-campaign-analysis|Citrus America — ChatGPT Campaign Analysis]] *(demonstration account from this session)*
- [[wiki/knowledge/ai-tools/chatgpt-google-ads-analysis|ChatGPT for Google Ads Analysis — Process]]
- [[wiki/knowledge/process/landing-page-creation-workflow|Landing Page Creation Workflow]]
- [[wiki/meetings/2026-04-05-ben-check-in-chatgpt-ads|Meeting Notes — Ben Check-In 2026-04-05]]