---
title: Marketing Meeting — October 2025
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-06-crazy-lennys-marketing-meeting-92083292.md
tags:
- meeting
- crazy-lennys
- marketing
- email-campaigns
- social-media
- seasonal-campaigns
layer: 2
client_source: Crazy Lenny's E-Bikes
industry_context: ecommerce
transferable: false
---

# Marketing Meeting — October 2025

Meeting with Steve Lindenau (Crazy Lenny's E-Bikes) to review social media content and finalize two seasonal campaigns: the hunting bike promotion and winter storage program.

**Date:** October 2025
**Attendees:** Karly Oykhman, Mark Hope, Avokerie Onorimuo, Faith Amerson (Asymmetric); Steve Lindenau (Crazy Lenny's E-Bikes)
**Source:** [Fathom recording](https://fathom.video/calls/431136077)

---

## Overview

A focused working session covering approval of six social media posts and detailed campaign planning for two concurrent fall/winter promotions. Both campaigns will run simultaneously via email, with posts interleaved to avoid same-day sends. No new paid advertising was approved; organic social and existing billboard spend will carry both campaigns. Spotify advertising was tabled for the next meeting.

---

## Key Decisions

- **Six social posts approved** as presented — no changes requested
- **Hunting bike campaign confirmed:** runs now through mid-November (aligned with Wisconsin hunting season); offer is buyer's choice of free gun cleaning or five free range passes
- **Winter storage campaign confirmed:** $249, October through mid-April, includes free spring tune-up; no hard drop-off deadline, same price throughout
- **No paid ads (Facebook/Google)** for either campaign — Steve has already committed significant budget to billboards
- **Website pop-up** for hunting bike promotion already live and approved
- **Spotify advertising** deferred to next meeting (Steve is interested but not ready to act)

---

## Social Media Posts Approved

Six posts were reviewed and approved without changes:

1. **Maintenance & service promotion** — timely for the season
2. **Cargo bikes as second-car alternative** — aligned with current in-store customer interest
3. **General e-bike benefits carousel** — two-fold format
4. **E-bike vs. second car** (second variation)
5. **Baskets interactive post** — engagement-focused
6. **Older demographic targeted content**

---

## Campaign Details

### Hunting Bike Campaign

| Detail | Value |
|---|---|
| **Timeline** | Now through mid-November |
| **Offer** | Free gun cleaning OR 5 free range passes (buyer's choice) |
| **Partner** | DES (mention only, no specific highlights required) |
| **Ad channel** | Organic social + email + website pop-up (already live) |

**Key benefits to highlight in copy:**
- Quiet
- Fast
- No scent (flagged by Steve as especially important for hunters)
- Exercise benefit

**Email flow (4 emails):**
1. Campaign announcement — introduce the promo
2. Hunting bike benefits — quiet, fast, no scent, exercise; comparison to walking/ATVs
3. DES partnership — general mention
4. Urgency/final push — promotion ending soon

> *"It's quiet, it's fast, and there's no scent. And, of course, there's the exercise benefit."*
> — Steve Lindenau

---

### Winter Storage Campaign

| Detail | Value |
|---|---|
| **Timeline** | October through mid-April |
| **Price** | $249 (flat, no deadline penalty) |
| **Included** | Free spring tune-up |
| **Drop-off deadline** | None — customers can drop off any time at the same price |
| **Heavy promotion window** | Now through early/mid-November (as weather turns cold) |

**Target audience:** Young professionals in apartments; city residents lacking storage space (Steve noted significant apartment building growth in the area)

**Key benefits to highlight in copy:**
- Peace of mind
- Bike longevity (proper storage extends bike life)
- Out-of-the-way storage for small spaces
- Free spring tune-up included

**Email flow (3 emails):**
1. Campaign introduction — what's included, how to sign up
2. Why you'd want it — limited space, apartment living, longevity angle
3. Final push — early/mid-November, weather-triggered urgency

> *"The city's growing like hell right now, and there's tons of apartment buildings going up, so it's the young professional — really kind of lacking space."*
> — Steve Lindenau

---

## Advertising Strategy

| Channel | Status |
|---|---|
| Email | Active — both campaigns, interleaved schedule |
| Organic social | Active — approved posts above |
| Website pop-up | Live — hunting bike campaign only |
| Billboards | Active — existing investment, Steve's primary paid channel |
| Facebook/Google Ads | **Not approved** for these campaigns |
| Spotify | **Deferred** — review at next meeting |

---

## Action Items

- [ ] Update hunting bike email flow with correct dates (now–mid-Nov) and confirmed offer (gun cleaning or 5 range passes) — **@Karly Oykhman**
- [ ] Draft final versions of all hunting bike campaign emails and send to Steve for approval — **@Karly Oykhman**
- [ ] Build winter storage email flow (Oct–Apr); interleave send schedule with hunting bike campaign so emails don't land on the same day — **@Karly Oykhman**
- [ ] Prepare Spotify advertising overview/proposal for next meeting — **@Karly Oykhman**

---

## Related

- [[clients/current/crazy-lennys/_index]]