---
title: Ryan Signs – Sign Options Meeting
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-26-ryan-signs-crazy-lennys-133099988.md
tags:
- meeting
- signage
- crazy-lennys
- ryan-signs
- permitting
- channel-letters
- vendor-coordination
layer: 2
client_source: Crazy Lenny's E-Bikes
industry_context: ecommerce
transferable: false
---

# Ryan Signs – Sign Options Meeting

**Date:** 2026-04-05
**Attendees:** Melissa Cusumano (Asymmetric), Trevor Voice / Marybeth (Ryan Signs)
**Client:** [[wiki/clients/current/crazy-lennys/index|Crazy Lenny's]]
**Vendor:** Ryan Signs (`trevorvoice@ryansigns.net`)

## Overview

Melissa and Trevor aligned on a two-option proposal strategy for updating Crazy Lenny's beltline-facing backlit sign. The meeting surfaced a key zoning constraint — the existing sign is legal non-conforming at 145 sq ft, well above the city's 80 sq ft limit — which shapes both options. Visual mock-ups are required before presenting to the client, who is cost-sensitive and will default to the cheapest option if shown numbers alone.

---

## Key Decisions

- **Two options will be developed** rather than a single recommendation, to give the client a visual basis for comparison rather than deciding on price alone.
- **Option 1 (Face Replacement):** Replace the plastic face of the existing 145 sq ft cabinet with new branded graphics. Cabinet and electrical stay intact. Lowest cost; most likely client choice if only price is considered.
- **Option 2 (Channel Letters):** Remove the existing sign and install a new channel letter sign within the 80 sq ft city limit. "Crazy Lenny's" and the bicyclist logo as individual channel letters; "Electric Bikes" as a channel module (similar to the Bricks and Minifigs example). Premium, modern look.
- **Permitting strategy for Option 2:** Ryan Signs' designer will draw tight, connected rectangles around each element (logo, "Crazy Lenny's" text, "Electric Bikes" module) to maximize usable square footage within the 80 sq ft cap — avoiding paying for blank space.
- **Mock-ups are required to sell Option 2.** Trevor: *"I think the cost alone, Dave's going to make the decision — we're going to go with the lowest price."*

---

## Legal Constraint: Sign Ordinance

| | Current Sign | Option 1 | Option 2 |
|---|---|---|---|
| **Size** | ~145 sq ft | ~145 sq ft (unchanged) | ≤ 80 sq ft (new) |
| **Status** | Legal non-conforming | Remains legal non-conforming | Must comply with city limit |
| **Permit trigger** | None (face swap only) | None | Yes — new sign permit required |

> The existing sign exceeds the 80 sq ft city limit but is grandfathered as **legal non-conforming**. A face replacement preserves that status. Removing the sign and installing a new one requires full compliance.

---

## Branding Notes

- The current beltline sign uses an inconsistent "Electric Bikes" text style that does not match the new Crazy Lenny's logo.
- Goal is to align the beltline sign with the front-of-store signage.
- Melissa suspects the correct "Electric Bikes" treatment includes a lightning bolt in the word "Electric" — needs to be confirmed with the client.
- The new logo PDF should be vector-based and usable directly by Ryan Signs' designer.

---

## Action Items

| Owner | Action | Due |
|---|---|---|
| **Trevor / Ryan Signs** | Conduct on-site visit to confirm measurements and photograph front-of-store signage | This week (by ~2026-04-06) |
| **Trevor / Ryan Signs** | Deliver mock-ups for both options (shown in full wall elevation) | **2026-04-07** |
| **Melissa** | Request correct "Electric Bikes" vector artwork from client (confirm lightning bolt treatment) | ASAP |
| **Melissa** | Present both options to Crazy Lenny's (Steve) at Tuesday meeting | **2026-04-07** |

---

## Relevant Transcript Excerpts

**On the legal non-conforming status:**
> **Trevor:** "The sign he currently has is legal non-conforming, so we can change the face and still keep that size sign. If we remove that sign, then we have to comply with the 80 square feet."

**On why mock-ups matter:**
> **Trevor:** "I think the cost alone, Dave's going to make the decision — we're going to go with the lowest price."
> **Melissa:** "Right, yeah. If he's looking at cost and designs, he might feel differently."

**On the permitting rectangle strategy:**
> **Trevor:** "We can draw up to three rectangles around the elements… we're not going to be paying for all of that blank space… our designer is really good — he just brings things in as absolutely tight as he possibly can."

**On the channel module concept:**
> **Trevor:** "We could do the Crazy Lenny's and the bicyclist in the individual letters and then do the electric bikes in a module, kind of similar in the neighborhood of Bricks and Minifigs, which would add interest."

---

## Related

- [[wiki/clients/current/crazy-lennys/index|Crazy Lenny's Client Index]]