---
title: "Crazy Lenny's E-Bikes"
type: index
created: "2026-04-05"
updated: "2026-04-05"
source_docs:
  - "raw/2026-03-31-crazy-lennys-marketing-call-134282356.md"
tags:
  - client
  - crazy-lennys
  - e-bikes
  - retail
---

# Crazy Lenny's E-Bikes

Electric bike retailer. Physical storefront with highway-facing signage. Working with Asymmetric on marketing, content, Google Ads, and a secondary eFlow project.

## Status

**Active** — ongoing marketing retainer with multiple workstreams in progress or on hold.

## First Seen

2026-03-31 (earliest record)

## Last Activity

2026-03-31 — [[wiki/clients/current/crazy-lennys/meetings/2026-03-31-marketing-sync|Marketing sync]] covering signage, Google Ads, eFlow, and April content.

## Key Contacts

| Name | Role | Notes |
|------|------|-------|
| Steve Lindenau | Owner / Decision-maker | Primary client contact; approves all spend and project direction |
| Evan | (Internal, Crazy Lenny's) | Receives content drafts for review alongside Steve |

## Asymmetric Team

| Name | Role |
|------|------|
| Melissa Cusumano | Account lead; managing signage vendors |
| Karly Oykhman | Marketing strategist; content, ads, analytics |
| Avokerie Onorimuo | Supporting |

## Active Projects

### Signage Redesign
City ordinance requires reducing main sign from 145 sq ft to 80 sq ft. Two vendor options under evaluation: new face for existing box, or channel letters. Estimates and drawings expected by next weekly meeting. "Electric Bikes" lightning bolt graphic needed — Steve searching for source file; Melissa will photograph and replicate if not found.

### Google Ads
Campaigns currently **paused**. Steve will give green light to reactivate once revenue stabilizes. No target date set.

### eFlow Project
**On hold** pending Steve's Taiwan-based partner visiting in ~10 days (from 2026-03-31). Karly offered to join the partner meeting to discuss marketing strategy.

### Content (April)
Blog posts and email draft in progress. Delivery to Steve and Evan targeted for the week of 2026-04-07.

### Website Analytics Review
Karly to send full analytics summary to Steve via email (not covered live on the 2026-03-31 call).

## Related Docs

- [[wiki/clients/current/crazy-lennys/meetings/2026-03-31-marketing-sync|2026-03-31 Marketing Sync]]