--- title: Marketing Call — 2026-01-28 type: article created: '2026-01-28' updated: '2026-04-05' source_docs: - raw/2026-01-28-didion-marketing-call-117836795.md tags: - meeting - client-didion - marketing - logo - branding - web-forms - zapier - paypal - recruitment - advertising - meta - linkedin - print-design layer: 2 client_source: Didion Milling industry_context: food-beverage transferable: false --- # Marketing Call — 2026-01-28 **Attendees:** Diana Henry (Didion), Melissa Cusumano (Asymmetric), Michal Bielerzewski (Asymmetric) **Source:** [Fathom Recording](https://fathom.video/calls/546477080) ## Overview Marketing sync with Diana Henry covering four active workstreams: logo finalization and asset library export, golf sponsorship form blockers, an urgent Tortilla Industry Association print ad, and recruitment ad campaign status. --- ## Key Decisions - **Tagline punctuation:** "We feed and fuel the world" approved **without a period** — stylistic choice consistent with how taglines are typically treated in logo lockups. - **Logo formats:** Asset library will include **EPS and PNG** only; SVG not required (PNG sufficient for web use). - **Golf page redesign scope:** A single-page redesign may fall under the existing retainer; anything larger requires a separate proposal. Melissa to confirm with Mark. - **Tortilla Industry Association ad:** Melissa offered to design the ad directly rather than Diana attempting to adapt the Illustrator file in Canva — faster and higher quality outcome. Diana to confirm whether to proceed this way. --- ## Action Items ### Melissa / Asymmetric - [ ] Export logo asset library (EPS + PNG) in all color variations once Diana provides the list - [ ] Follow up with Heshaq on golf form **email notification** issue (not triggering to Diana's inbox) - [ ] Clarify with Heshaq what is needed to complete **PayPal sandbox testing** for the golf sponsorship form - [ ] Confirm scope with Mark for the golf sponsorship **landing page redesign** - [ ] Export all current **recruitment ad visuals** from Google and Meta for Diana to share with the recruitment team ### Diana / Didion - [ ] Send Melissa the full list of required **logo color variations** (e.g., blue, gold, white, black, reverse) - [ ] Test-print a business card to confirm tagline legibility at 1.5" logo width and 6.66pt font - [ ] Decide whether to have Melissa design the **Tortilla Industry Association ad** or proceed with the Canva approach - [ ] Review exported recruitment ad visuals with the recruitment team; flag any photos to swap out --- ## Topic Notes ### Logo & Business Cards Diana is redesigning business cards for 15–20 people and needed final logo assets before going to print. - **Tagline:** "We feed and fuel the world" — period removed for cleaner, stylistic look. Melissa noted logos typically omit terminal punctuation. - **Font size:** Tagline sits at **6.66pt** within a 1.5"-wide logo. Melissa assessed it as readable at that size given the bold weight; Diana will confirm with a test print before the full run. - **QR code (vCard):** Currently 1.0". Research suggests 0.75"–1.2" is acceptable; Diana may test a slightly smaller size to free up card real estate. No hard standard exists for vCard QR codes. - **Asset library:** Melissa will produce a full export package. Diana to specify all required color variations. Formats: EPS (print) + PNG (web/digital). SVG not needed. > *Note: The logo asset export is outside the current retainer scope but Melissa committed to completing it.* --- ### Golf Sponsorship Form **Target launch:** Mid-February. | Component | Status | |---|---| | Zapier → Google Sheets | ✅ Working (test entries confirmed in sheet) | | Email notifications to Diana | ❌ Not triggering — needs investigation | | PayPal sandbox / payment testing | ⏳ Blocked — requirements from Heshaq needed | Diana consolidated all sponsorship tiers into a single Gravity Forms form (including golf ball toss as an option), eliminating the need for multiple forms/pages previously scoped in an earlier proposal. **Landing page redesign:** Diana requested a visual refresh of the sponsorship page. Melissa will check with Mark on whether this fits within the retainer or needs a new proposal. --- ### Tortilla Industry Association Ad - **Format:** Full-page, 8.5" × 10.5", no bleed - **Deadline:** Early the following week (effectively ~5 days from call date) - **Starting point:** Existing Corn Masa sell sheet (Illustrator file, created by Michal) - **Challenge:** Diana lacks Illustrator access/skills; her plan was to import the AI file into Canva, which would be slow and imprecise - **Proposed approach:** Melissa offered to design the ad directly, given the turnaround time and the efficiency gap. Diana to confirm. - **Content direction discussed:** Reduce "Corn Masa" headline dominance, consolidate product details, add a "Discover the Didion Difference" or "Partner with Didion" CTA with contact info *Bilingual consideration raised (Spanish) but not resolved — Diana to check publication audience.* --- ### Recruitment Ad Campaign - **LinkedIn campaign:** Successfully filled high-level roles (including CEO-level). Those roles are now off the table; urgency has decreased. - **Current hiring focus:** Frontline / hourly roles — better suited to **Meta (Facebook)** than LinkedIn. - **Ad creative age:** ~6 months since last visual update. Employee photos in current ads are from the bioscience facility; may not resonate for frontline hiring. - **Next step:** Melissa will export all current ad visuals from Google and Meta so Diana can review with the recruitment team and identify any photos to refresh. *No new photo shoot has occurred recently; current assets are the most up-to-date available.* --- ## Related - [[wiki/clients/current/didion/_index]] - [[wiki/clients/current/didion/golf-sponsorship-form]]