---
title: Follow-Up Needed — Didion (2026-02-18)
type: article
created: '2026-02-18'
updated: '2026-02-18'
source_docs:
- raw/2026-02-18-mid-week-call-w-123489147.md
tags:
- didion
- client-health
- follow-up
layer: 2
client_source: Didion Milling
industry_context: food-beverage
transferable: false
---

# Follow-Up Needed — Didion (2026-02-18)

## Overview

During the [[wiki/internal/meetings/2026-02-18-mid-week-asymmetric-internal|Mid-Week Internal Call on 2026-02-18]], Melissa flagged that there had been no contact from Didion since Monday (2026-02-16) — two days of silence heading into Wednesday. While the gap is short, the broader context of Egan actively poaching clients made the silence notable enough to flag.

## Status

- **Last contact:** Monday, 2026-02-16
- **Current sentiment:** Previously positive; no recent signals to indicate change
- **Risk flag:** Low-to-moderate — silence is brief but context warrants attention given [[wiki/internal/operations/egan-client-poaching-crisis|Egan's active outreach to existing clients]]

## Context

Melissa noted she couldn't imagine Egan reaching out to Didion, but acknowledged it was possible. Mark observed that the working relationship had been close and that recent client dialogue had been positive. The team agreed that demonstrating continued value — including website work already delivered — was the best retention posture.

> "I just, I can't imagine that Egan would reach out to her."
> "He could. I mean, yeah, it's business, right?"
> — Melissa and Mark, 2026-02-18

## Action Items

- [ ] **Melissa** — Follow up with Didion contact end of day 2026-02-18 to check in and re-establish communication cadence

## Related

- [[wiki/clients/current/didion/_index|Didion Client Index]]
- [[wiki/internal/meetings/2026-02-18-mid-week-asymmetric-internal|Mid-Week Internal Call — 2026-02-18]]
- [[wiki/internal/operations/egan-client-poaching-crisis|Egan Client-Poaching Crisis]]