---
title: Meta Updates & Sell Sheets — Urgent (Due 2026-03-28)
type: article
created: '2026-03-26'
updated: '2026-03-26'
source_docs:
- raw/2026-03-26-team-stand-up-133056314.md
tags:
- didion
- meta-ads
- design
- urgent
- sell-sheets
layer: 2
client_source: Didion Milling
industry_context: food-beverage
transferable: false
---

# Meta Updates & Sell Sheets — Urgent (Due 2026-03-28)

## Overview

Two long-overdue Didion design deliverables were flagged as urgent in the [[wiki/meetings/2026-03-26-team-stand-up|2026-03-26 Team Stand-Up]]. Both tasks have been sitting since approximately April 2nd (nearly two weeks) and must be completed by **Friday, March 28** so that Sebastian can implement the meta ads and schedule a training session with Roy.

If the design team cannot deliver by Friday, Melissa will take over — but requires access to the original working files (currently only compressed JPEGs are available).

---

## Deliverables

### 1. Didion Meta Ad Graphics

- **What:** Updated graphics for Didion's Meta (Facebook/Instagram) ad campaigns
- **Owner:** Design team (Łukasz / Mikhail — Didion is Mikhail's account)
- **Status:** Blocked — Sebastian is waiting on graphics before he can implement and schedule
- **Fallback:** Melissa will complete if design team cannot deliver; needs working files (not just JPEGs)

### 2. Didion Masa Narepa Sell Sheets

- **What:** Revisions to the Masa Narepa sell sheets
- **Owner:** Design team
- **Status:** Overdue since ~April 2nd; marked urgent as of this stand-up
- **Fallback:** Same as above — Melissa can step in with file access

---

## Key Decisions

- Both tasks elevated to **Urgent** priority in ClickUp during the stand-up
- Reynolds landing page and other design work deprioritized to make room for these deliverables
- Melissa explicitly offered to take over if files are shared — design team to confirm availability or hand off files

---

## Action Items

| Owner | Action | Due |
|---|---|---|
| Design team (Łukasz/Mikhail) | Deliver Didion meta ad graphics and Masa Narepa sell sheet revisions | Fri 2026-03-28 |
| Melissa | Take over design tasks if files are shared and design team cannot complete | Fri 2026-03-28 |
| Sebastian | Once graphics are ready, implement meta ads and schedule training session with Roy | After graphics delivered |

---

## Downstream Dependency

Sebastian is blocked on **Didion Meta Implementation** until graphics are delivered. Once unblocked:

- Sebastian will schedule a training session with Roy (Roy to observe the meta ad build as part of ongoing training)

See also: [[wiki/clients/current/didion/_index|Didion Client Overview]]

---

## Context from Stand-Up

> "I wanted to have basically these metas done and up and running, because this again has been in here for a while… if they can't do it, they need to give me the access to the files, and I'll do them."
> — Melissa Cusumano

> "I have to wait for the graphic, which is why [I'm blocked]."
> — Sebastian Gant

> "If you're building them, it might be nice for Roy to watch you, because since he's been doing some of those trainings."
> — Karly Oykhman