---
title: Ad Review Call — 2026-04-05
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-07-ad-review-call-92342075.md
tags:
- meeting
- advertising
- google-ads
- recruitment
- didion
layer: 2
client_source: Didion Milling
industry_context: food-beverage
transferable: false
---

# Ad Review Call — 2026-04-05

## Overview

Quick pre-call review of Didion's campaign performance ahead of Melissa's client call the following day. Didion's campaigns are currently focused exclusively on employment/recruitment advertising. Performance is acceptable but the channel mix warrants discussion with the client.

**Attendees:** Melissa Cusumano, Gilbert Barrongo, Mark Hope

---

## Campaign Performance

Didion is running recruitment ads on Google Ads and Meta. All active campaigns are STEM/general recruitment-focused.

| Metric | Value |
|---|---|
| Clicks | ~2,000 |
| Conversions | 22 |
| Cost Per Click | $0.91 |
| Click-Through Rate | Low |

**Notes:**
- CPC is cheap, which is a positive for the channel
- CTR is low, which Mark noted is somewhat expected for this ad type on Google
- 22 conversions on 2,000 clicks is a modest conversion rate
- The client recently laid off staff but still has active hiring needs — Melissa planned to confirm current recruitment priorities on the follow-up call

---

## Key Decisions

- No immediate changes made to Didion campaigns during this review
- Melissa to confirm with the client whether current campaigns should be updated or expanded

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## Action Items

- [ ] **Melissa** — Confirm with Didion client whether recruitment campaigns should be updated, paused, or expanded (call scheduled day after this meeting)
- [ ] **Melissa** — Raise LinkedIn as a potential recruitment advertising channel

---

## Recommendations

**LinkedIn for recruitment ads:** Mark flagged that Google Ads is not the strongest channel for recruitment advertising and suggested LinkedIn as a better fit. Meta (already running) may also be appropriate depending on the target worker profile (Melissa noted it could be a good fit for blue-collar roles). This should be raised with the client as a channel strategy conversation.

> "There's better places to do ads, honestly. If they want to do ads, they should be doing them on LinkedIn or somewhere." — Mark Hope

---

## Related

- [[wiki/clients/current/didion/_index]]
- [[wiki/meetings/2026-04-05-ad-review-call]] *(multi-client review)*