--- title: Golf Sponsorship & Ad Budget Review — 2026-04-05 type: article created: '2026-04-05' updated: '2026-04-05' source_docs: - raw/2026-02-11-didion-marketing-call-121597693.md tags: - meeting - client-didion - marketing - golf-sponsorship - advertising - gravity-forms - hosting - recruitment layer: 2 client_source: Didion Milling industry_context: food-beverage transferable: false --- # Golf Sponsorship & Ad Budget Review — 2026-04-05 ## Overview Working session with Diana Henry (Didion) attended by Melissa Cusumano and Michal Bielerzewski (Asymmetric). The call covered four main areas: finalizing the golf sponsorship page architecture, correcting an underspending ad budget, remediating ongoing Kinsta 500-level server errors, and deciding to hold a Phase 2 content plan while the current LinkedIn/email runway extends into May–June. **Attendees:** - Diana Henry — dhenry@didioninc.com (Didion, external) - Melissa Cusumano — Asymmetric - Michal Bielerzewski — Asymmetric **Recording:** https://fathom.video/calls/562987052 --- ## Key Decisions | # | Decision | Owner | |---|----------|-------| | 1 | Golf sponsorship form: pursue single-form dual-payment-path (credit card + check via radio button) as the ideal; fall back to two separate forms if Gravity Forms can't support it | Ishak (dev) to confirm | | 2 | Add a standalone "Support Silent Auction" section to the sponsorship page, with a dedicated form offering preset donation amounts ($100, $250, $500, etc.) and a required "Not at this time" option | Ishak | | 3 | Ad budget caps must be corrected to enable the full approved $700/month spend (currently only ~$545/month is being spent) | Melissa | | 4 | Reallocate ad budget toward Google SEM and Meta TOFU campaigns, which have shown the strongest performance | Melissa / PPC team | | 5 | Phase 2 content plan (LinkedIn + email) is on hold — current plan runs through May–June; Diana will check internally whether any remaining open roles need support | Diana | | 6 | Melissa to resend the $150/month hosting proposal to Diana, ideally bundled with Mark's remediation findings | Melissa | --- ## Action Items ### Melissa (Asymmetric) - [ ] Confirm with Ishak whether a single Gravity Form can support a credit card / check radio-button split; report back to Diana before end of week - [ ] Target golf sponsorship page completion by **Friday** (two full working days from call date) - [ ] Correct backend ad budget caps so full **$700/month** is enabled - [ ] Provide Diana with the updated ad budget allocation breakdown (Google SEM, Meta TOFU, display, retargeting) - [ ] Resend the **$150/month hosting proposal** to Diana, incorporating Mark's current findings on 500-error remediation and projected health score recovery (target: 90s) - [ ] Share link to the meeting notes document with Diana ### Diana (Didion) - [ ] Provide final content and updated pricing for the golf sponsorship page (dollar amounts have changed on some tiers) - [ ] Check with internal team on any remaining open recruitment roles that need ad or content support --- ## Topic Notes ### Golf Sponsorship Page The existing page has hidden elements (credit card and check buttons) from the prior event. The plan for the new page: 1. **Sponsorship tiers section** — update pricing, keep existing benefit descriptions (Diana can fine-tune in Divi post-launch). Sold-out tiers will be hidden; active tiers shown. 2. **Payment path** — ideal is a single Gravity Form with a "Pay by Check" radio button that reveals mailing instructions inline. If not feasible, two separate forms (one PayPal/CC, one check) with corresponding CTA buttons on the page. 3. **Silent Auction section** — new section anchored below the sponsorship tiers. Links to a dedicated, standalone form (duplicated from the golf ball pre-order form as a starting point) with preset donation amounts and a required "Not at this time" field to prompt consideration without forcing a gift. > "If there was a self-selection within the current form we created in Gravity Forms of pay by credit card, select, then it goes down that path. If it's pay by check, select that button… then that goes down that path." — Diana Henry ### Ad Budget & Allocation Current backend caps are set below the approved $700/month, resulting in only ~$545/month actual spend. This is directly limiting recruitment campaign reach during a period of active hiring. **Current (approximate):** - Google Ads total: ~$400/month - SEM: $100 (budget-constrained) - Display TOFU + retargeting: split of remainder - Meta total: ~$145/month - TOFU: $70 - Retargeting: $70 - **Actual spend: ~$543/month** **Recommended direction:** - Increase Google SEM allocation (was performing well but capped) - Increase Meta TOFU (strong results) - Consolidate/reduce display retargeting split - PPC specialist to confirm final numbers once caps are corrected Diana confirmed the budget has always been $700/month — the underspend is a backend configuration error, not an intentional reduction. ### Website Health & Hosting The Didion site on Kinsta is generating frequent 500-level server errors, impacting both site stability and Diana's ability to edit content in Divi. Mark (Asymmetric dev) has API access to Kinsta and is actively remediating: - Clearing 500 responses from the access log - Removing stale/orphaned pages (with care not to delete pages Diana may need) - Target: restore health score to the 90s Melissa will resend the **$150/month managed hosting proposal** (originally sent July 7th) as supporting context for moving to Asymmetric-managed hosting, which would include 24/7 monitoring, plugin management, and proactive maintenance. > "He said he can get the health score back up to like in the 90s. So hopefully that'll happen." — Melissa Cusumano ### Content Marketing — Phase 2 Hold Current content plan: - LinkedIn: bi-weekly posts → scheduled through ~April - Email: monthly → scheduled through ~May/June Phase 2 (a new content batch) is on hold because: - The current plan has sufficient runway - Several high-priority recruitment roles that were driving content needs have been filled - Diana needs to re-check internally whether remaining open roles warrant a new content push Early signal from the email program is positive — the first send generated responses from existing customers. --- ## Related - [[clients/current/didion/_index]] - [[clients/current/didion/hosting-proposal]]