---
title: Increased Scope Discussion — Didion
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-20-weekly-call-w-melissa-95283465.md
tags:
- didion
- account-management
- scope-expansion
- sales
- video-production
layer: 2
client_source: Didion Milling
industry_context: food-beverage
transferable: false
---

# Increased Scope Discussion — Didion

## Overview

During the [[wiki/meetings/2026-04-05-weekly-call-melissa|April 5 weekly ops call]], Melissa flagged a significant opportunity to expand the scope of work with Didion. The current project is going well and the CEO appears happy with the agency's output, creating a favorable environment to pitch additional services.

## Scope Expansion Opportunity

Melissa noted that Asymmetric could realistically function as Didion's full-time agency, potentially working up to 40 hours per week. When she floated this idea with the client, the response was receptive — the client pushed back on 40 hours but indicated **~20 hours/week** was plausible.

> *"I kind of joked a little bit like we could be her full-time agency working 40 hours a week for her because I really feel like we could be. And she's like, well, probably not 40, but maybe 20."*

## Current Project Status

- Project is progressing well; CEO is described as "very happy"
- Internal pivots on the client side (e.g., branding/product direction changes) have created some churn, but the team is working through them
- Client is on holiday through the rest of the week at time of this discussion

## Amazon / E-Commerce Opportunity

A separate thread discussed the possibility of setting up an Amazon store for Didion. Melissa indicated the client is already moving toward creating a store (not necessarily Amazon), and flagged this as a natural next step to propose.

## Next Steps

- [ ] **Melissa** to email Didion and schedule an in-person meeting with Riley (@Melissa Cusumano)
- [ ] Use the in-person meeting to present expanded scope and sell additional services
- [ ] Explore Amazon store setup as a concrete upsell opportunity

## Related

- [[wiki/clients/current/didion/_index|Didion Client Overview]]
- [[wiki/operations/video-production-pricing|Video Production Pricing]]
- [[wiki/meetings/2026-04-05-weekly-call-melissa|Weekly Call — April 5, 2026]]